Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. As a Principal Analyst in Growth Analytics, you will lead analytics initiatives for major acquisition channels, applying advanced analytics to inform strategic decisions and collaborating with cross-functional teams to enhance data capabilities and foster growth.
Responsibilities:
- Partner cross-functionally with channel owners, product and engineering leaders to set the growth strategy and analytics roadmap for multiple products at Upstart
- Effectively use analytics tools to understand user behavior, funnel performance and the outcome of our growth efforts, and make proactive recommendations on how to grow effectively
- Develop appropriate analytical frameworks to drive better decision-making, such as attribution, lifetime value, ROI analyses, segmentation, etc
- Design and conduct quantitative analysis to test hypotheses about our users and the way they interact with our product, and collaborate with partners to prioritize the right problems and opportunities
- Collaborate with analytics engineering and software engineering to continuously uplevel our growth data capabilities, making new data available as the business expands, and accelerate time to insights
- Coach and mentor growth analysts on the team