Associate Manager, Email Marketing and Automation (Remote)

Stryker is a company that offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine. In this role, you’ll drive Medical’s growth by building and executing brand campaigns that enhance customer engagement throughout the sales journey.

Responsibilities:

• Develop global email marketing strategies and write compelling copy to onboard, engage, and retain prospective and existing customers
• Partner cross-functionally to align email campaigns with customer lifecycle insights and overall brand strategy
• Optimize email performance using global metrics and best practices to improve deliverability, open rates, click-through rates, conversions, and business outcomes
• Manage marketing automation and campaign execution using Marketo, including distribution, workflows, and scalable best practices
• Drive personalization strategies leveraging the enterprise marketing technology stack and customer data
• Plan and execute A/B testing to improve productivity, conversion rates, ROI, and sales growth
• Support marketing operations in Marketo and Salesforce, including lead lifecycle management, scoring, nurturing, segmentation, and data hygiene
• Ensure emails are visually engaging, mobile-optimized, compliant, and continuously improved through collaboration with designers and external partners

Requirements:

• Bachelor's degree
• Minimum 6 years work experience in Information Technology, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Hands on experience with HTML, Marketo and Salesforce CRM
• Adobe Marketo Engage Certified Practitioner Professional Certification
• Adobe Marketo Engage Certified Practitioner Expert Certification