Product Manager - Fitness Product for Medicare Members

Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a motivated Product Manager to enhance the fitness experience for Medicare members. The role involves defining and executing the product roadmap while collaborating with various stakeholders to ensure a seamless user experience and drive subscription growth.

Responsibilities:

• Contribute to Product Vision – Help shape the user experience strategy, ensuring it aligns with Tivity's mission and member needs
• Own the Conversion Funnel – Drive strategy and execution across the full conversion journey, from awareness through paid subscription
• Prioritize and Execute – Work cross-functionally with design, engineering, and data teams to prioritize features and ship impactful releases
• Understand Member Needs – Use qualitative and quantitative insights to uncover member behaviors, pain points, and opportunities
• Measure and Iterate – Track key performance indicators (KPIs) related to engagement, conversion rates, and feature usage to identify areas for optimization
• Communicate Progress – Share updates, insights, and blockers with stakeholders to ensure alignment and transparency on your product areas
• Stay Current – Keep up with best practices in UX, personalization, and fitness tech to bring fresh ideas to the team

Requirements:

• 3-5 years of product management experience, preferably with consumer-oriented products
• Experience optimizing conversion funnels and driving subscription growth
• Strong understanding of user-centered design principles and customer journey mapping
• Proven track record of working with engineering and design teams to ship products
• Strong communication skills and ability to collaborate across functions
• Comfort using data to inform product decisions
• Experience in regulated industries is a plus
• Bachelor's degree in business, computer science, engineering, or related field a plus. Experience in lieu of education will be considered