Key skills
Multi-channel outreachGTM stack integrationAI for automationEmail deliverabilityLinkedIn automationFacebook outreachSystems thinkingTactical executionWillingness to learnVendor coordinationStartup experienceAIAnalyticsApolloCRM
About this role
ListLab is a credible, funded, remote-first startup led by a serial technical founder. They are seeking a Lead GTM Engineer to build and run their multi-channel outbound infrastructure, focusing on personalizing and automating outreach at scale using AI.
Responsibilities:
- Build and run the outreach machine — design and implement systems that move leads from first touch to qualified handoff via direct outreach
- Orchestrate multi-channel sequences — email, LinkedIn, Facebook/social DMs; build flows that feel personal at scale
- Connect the stack — integrate CRM, outreach tools (Instantly, Lemlist, Dripify, Drippi.ai, Warmy.io, Apollo), enrichment (Clay), automation (Zapier, Make, Phantom Buster), and analytics
- Own email infrastructure — domain warmup, deliverability, list hygiene, and sequence iteration
- Run LinkedIn and Facebook automation — configure tools, avoid platform violations, vary copy and cadence with AI
- Track and report — build dashboards, measure by channel, identify bottlenecks, iterate fast
- Document and systematize — create playbooks so the process scales beyond you
- Optionally coordinate — vendors or specialists as the motion matures (nice-to-have, not day-one expectation)
Requirements:
- Hands-on, tactical execution — you build and run the systems; you're in the tools, not advising from the sidelines. Comfort researching and planning to execute on email, LinkedIn, and Facebook/social channels — even if you haven't run them all
- AI exposure — you use or have used AI for personalization, automation, or copy variation
- Willingness to learn, test, and try — fast iteration: hypothesis → experiment → data → decision, in days not weeks
- Technical proficiency with the GTM stack — you've built with these or similar and can help define our ideal stack
- Multi-channel outbound experience — email, LinkedIn, or social DMs at scale
- Systems thinker — you see the whole outreach pipeline and connect the pieces
- Experience leading or coordinating other GTM operators, SDRs, or vendors
- Venture-backed startup experience