Consumer Insights Analyst

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As the Senior Analyst, Consumer Insights, you will play an important role in helping the organization better understand consumers, customers, and market trends. In this role, you will bring together insights from primary research, syndicated data sources, tracking studies, and internal datasets to help guide thoughtful, informed decisions across Fortune Brands Innovations (FBIN) business units.

You will support key research programs including brand health, awareness, and shopper journey tracking, working closely with external research partners to ensure studies are executed effectively and insights are shared with the business in a clear and meaningful way.

This role is ideal for someone who enjoys connecting diverse sources of information, developing clear and intuitive dashboards, and collaborating with cross-functional partners to help teams understand consumers and make well-informed decisions.

We value individuals who can Think Fast, thoughtfully interpreting data to help teams stay close to emerging trends; Work It Together, building trusted partnerships across teams to connect insights and perspectives; and Make the Hard Call, helping translate complex information into clear guidance that supports business priorities.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

• Bring together insights from Voice of Customer (VOC) programs, primary and secondary research, syndicated datasets, and first-party data to help teams better understand consumer, professional, and market trends.
• Support the development of comprehensive category and marketplace reviews by connecting quantitative and qualitative insights.
• Analyze tracking studies such as brand health, awareness, and shopper journey programs, helping teams understand performance trends, underlying drivers, and opportunities to better serve customers.
• Prepare clear, engaging insight summaries and visualizations and share findings with brand and marketing partners on a recurring cadence, helping teams understand results and consider thoughtful next steps.
• Work with the consumer insights team and partners to maintain and optimize syndicated data resources and consumer research platforms so insights can be shared broadly across brands and teams.
• Monitor category, competitive, and channel performance using syndicated sources and share relevant insights that help inform business conversations and planning.
• Partner closely with Brand, Product, Marketing, Media, Strategy, and Data & Analytics teams to support insights needs across the enterprise.
• Contribute insights that support long-range planning initiatives and enterprise-level strategic priorities.
• Build and maintain dashboards and recurring reports using tools such as Tableau, Power BI, or Looker to make insights more accessible across the organization.
• Ensure reporting outputs are intuitive, easy to interpret, and aligned with stakeholders’ decision needs.
• Support the design, execution, and analysis of ad-hoc research studies and continuous tracking programs, collaborating with research vendors to ensure studies are properly fielded, quotas and data quality standards are met, and insights are delivered as expected.
• Work collaboratively with research partners and third-party vendors to support strong research practices and high-quality data delivery.
• Stay current on emerging methodologies, tools, and best practices within the consumer insights and analytics landscape.
• Participate in cross-FBIN initiatives, including the AI best practices working group, helping the organization continue to strengthen its insights capabilities.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Statistics, or a related field and at least six years of experience in marketing analytics, consumer insights, or a related field OR high school diploma and at least ten years of experience in marketing analytics, consumer insights, or a related field
• Experience working with consumer research, syndicated data, or tracking studies.
• Experience partnering with research vendors or survey platforms to support research programs.
• Experience analyzing brand health, awareness, or shopper journey studies.
• Experience working with research platforms or vendors such as Qualtrics, Ipsos, or similar survey providers.
• Demonstrated ability to translate data from multiple sources into clear insights and recommendations.
• Experience in CPG, consumer durables, retail, or other consumer-focused industries.
• Experience building dashboards or data visualizations using tools such as Tableau, Power BI, or Looker.
• Strong communication skills with experience presenting insights to marketing or cross-functional teams.
• Ability to manage multiple projects and research initiatives simultaneously.

PREFERRED QUALIFICATIONS:

• Master’s degree in Business, Marketing, Data Analytics, Consumer Insights, or a related field.
• Experience working with syndicated data platforms such as NIQ, Circana, or Kantar.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $80,000 USD - $115,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.

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To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.