About this roleAbout the team
TikTok Shop is an innovative e-commerce solution which enables merchants, brands and creators to sell products directly on TikTok. Being part of the TikTok Shop Design team member, you will be able to utilize qualitative/quantitative studies to collect user feedback, create a deep understanding and empathy for our users, and work cross-functionally with design, product, and marketing teams to meet the business needs. On the TikTok Shop business design team, we believe in design that prioritizes usability, functionality, and impact. Our team, is strategically located in diverse cities, blends cultural insights and global perspectives. Centered on B2B solutions in operations and finance, we collaborate closely with stakeholders to create designs that enhance efficiency and user experiences. Join us to be part of a team pioneering design innovation and setting new industry standards.
Responsibilities:
-Partner with designers and cross-functional teams (product, engineering, marketing) to deeply understand the needs, motivations, and pain points of E-commerce consumers in the North American market and other global markets, translating insights into both UX research findings and design directions.
-Work with stakeholders to identify strategic questions that inform the E-commerce experience, balancing research objectives with design opportunities to shape the end-to-end consumer journey.
-Own the design-and-research planning process: select and tailor research methods to the question, timeline, and resourcing, and simultaneously translate findings into design concepts, workflows, and prototypes.
-Design and conduct research (qualitative and quantitative) and synthesize findings into practical, actionable insights and design recommendations that influence product and experience strategy.
-Measure the impact of design changes on user behavior and attitudes over time, using data-driven methods to explain the “why” behind outcomes and to iterate on the experience.
-Initiate foundational and exploratory research, benchmarking against relevant industries, to surface long-term possibilities and inform future design directions.