Social Media Manager- MENA (content marketing Specialist)

Role Summary

As a Senior Social Media Manager, you will orchestrate and execute comprehensive social media strategies for multiple clients in the media and publishing space. Your primary purpose is to drive client success by creating engaging bilingual content, managing communities, and delivering data-driven performance insights. This is a full-time, senior-level remote position requiring deep expertise in the MENA region.

Work Setup & Collaboration

• Location: This is a remote role for candidates based in Egypt, Jordan, or Lebanon to ensure cultural and time-zone alignment.
• Schedule: You are expected to be available during standard business hours, 9:00 AM to 6:00 PM Dubai time (GMT+4) , Sunday through Thursday.
• Autonomy: You will operate with a high degree of autonomy, managing your client portfolio and deadlines with minimal direct supervision.
• Collaboration: You will serve as the main client point-of-contact and work closely with internal creative, content, and production teams in a highly collaborative, fast-paced agency environment.

What You'll Do

• Develop and manage bilingual (Arabic and English) content calendars for multiple clients, ensuring brand consistency and timeliness.
• Write compelling, culturally relevant copy for all major social media platforms.
• Create detailed creative briefs to guide photo and video production teams.
• Analyze social media trends and competitor activity to proactively refine client strategies.
• Manage daily community engagement, moderating conversations and maintaining a positive brand voice.
• Oversee paid social media campaigns, collaborating with performance teams to track and optimize for ROI.
• Serve as the primary social media contact for a dedicated portfolio of clients, leading meetings and presenting performance reports.
• Collaborate with internal creative and digital teams to ensure cohesive campaign execution.
• Independently consolidate data from multiple channels to deliver actionable insights on organic and paid campaigns.
• Monitor brand mentions and support crisis management efforts to protect client reputation.

Success Indicators

• Consistently achieve or exceed client engagement and growth targets quarter-over-quarter.
• Maintain 100% on-time delivery for all scheduled client content and reports.
• Deliver monthly performance reports with clear, actionable insights that lead to strategic adjustments.
• Achieve high client satisfaction and retention rates through proactive communication and strategic value.
• Meet or exceed return on ad spend (ROAS) goals for all managed paid campaigns.

Required Qualifications

• 4-5 years of professional experience in social media management, preferably within a creative or digital agency.
• Professional fluency in both Arabic and English, with exceptional bilingual copywriting skills.
• Demonstrated experience managing social media strategies for multiple client accounts simultaneously.
• Proven expertise in developing and executing paid social media campaigns across platforms like Meta, X, and TikTok.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch).
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience presenting performance data and strategic recommendations directly to clients.
• Excellent written communication skills, essential for effective asynchronous collaboration in a remote setting.

Nice to Have

• Direct experience working with clients in the media and publishing industries.
• Background in public relations or corporate communications.
• Familiarity with influencer marketing campaign management.
• Experience creating and managing content strategies for short-form video platforms.

About the Team/Environment

You will join a dynamic, creative, and client-focused team in a growing agency. Our environment is fast-paced, requiring adaptability and a proactive approach to problem-solving. We prioritize high-quality, innovative work and foster close collaboration between team members to deliver exceptional results for our clients.