Head of Business Development – Aftersales

A. Aftersales Growth & Commercial Strategy

·         Develop and implement a comprehensive aftersales business development strategy aligned with corporate objectives.

·         Identify, evaluate, and launch new revenue streams including service contracts, fleet maintenance programs, extended       warranties, accessories, and value-added services.

·         Drive top line and bottom-line performance across parts sales, workshop services, and aftersales solutions.

B. Market Expansion & Business Development,

·         Identify new business opportunities within retail, corporate, fleet, government, and institutional segments.

·         Lead acquisition of high-value corporate and fleet service contracts.

·         Expand aftersales market coverage through new service locations, mobile service solutions, and channel partnerships.

C. Key Account & Partnership Management

·         Build and manage long-term relationships with fleet operators, insurers, OEMs, logistics firms, and third-party service         providers.

·         Negotiate and close commercial agreements, SLAs, and pricing frameworks.

·         Ensure partner performance aligns with service quality, profitability, and brand standards.

D. Customer Experience & Retention

·         Work closely with operations teams to enhance service quality, turnaround time, and customer satisfaction.

·         Design and implement customer loyalty programs, service campaigns, and retention initiatives.

·         Monitor customer feedback and lead corrective action plans.

E. Performance Management & Reporting

·         Define and track key performance metrics for aftersales growth, profitability, and customer retention.

·         Prepare monthly, quarterly, and annual performance reports for executive management.

·         Use market intelligence and data analytics to guide pricing, promotions, and strategic decisions.

F. Leadership & Governance

·         Build, coach, and lead the business development and commercial teams.

·         Collaborate with Aftersales Operations, Finance, Supply Chain, Marketing, and HR to deliver integrated solutions.

·         Ensure compliance with OEM requirements, company policies, and regulatory standards.

Expected Key Deliverables

·         Approved Aftersales Business Development Strategy and annual growth roadmap.

·         Signed corporate and fleet service contracts with measurable revenue impact.

·         Increased parts, service, and accessories revenue year-on-year.

·         Established strategic partnerships with insurers, OEMs, and fleet operators.

·         Improved customer retention and repeat service rates .

·         Periodic executive dashboards and performance reports .

·         Well-structured and performance-driven business development team .

 Key Performance Indicators (KPI) & Target Benchmarks

Financial & Growth KPIs

·         Aftersales revenue growth: ≥ 20–30% YoY

·         Aftersales gross margin: ≥ 35–45%

·         Parts sales growth: ≥ 25% YoY

·         Service revenue contribution to total revenue: ≥ 60%

Business Development KPIs

·         Number of new corporate/fleet contracts signed: 10–20 annually

·         Value of new contracts secured: ₦10 billion per annum (as approved)

·         New partnership agreements executed: 5–8 annually

Customer & Service KPIs

·         Customer retention rate: ≥ 70–80%

·         Repeat service rate: ≥ 65%

·         Customer satisfaction index (CSI): ≥ 85%

Operational & Leadership KPIs

·         Average service turnaround time improvement: ≥ 15% reduction

·         BD team performance achievement: ≥ 90% target attainment

·         Compliance with OEM and internal audit standards: 100%

Requirements

• Bachelor’s degree in Business Administration, Marketing, Engineering, or related discipline.
• MBA or relevant professional certification is an advantage.
• Minimum 10–15 years’ experience in automobile aftersales, business development, or commercial leadership.
• Proven experience managing large-scale aftersales operations, fleet accounts, and partnerships.

Benefits

• Competitive Salary
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Medical Coverage
• Employee Car Ownership Scheme
• Opportunity to work in a fast-paced and dynamic environment