About the Opportunity

Job Type: Permanent

Application Deadline: 23 March 2026

Job Description

                                                                                                

Title                 Marketing Optimization Manager

Department      Global Central Marketing Operations (GCMO)

Location          Gurugram

Reports To       Marketing Transformation Senior Manager

Level                Manager

Shift Timings   12:30 PM - 9:30 PM, 3 Day's every week Work from Office Mandatory

We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our team and feel like you’re part of something bigger.

Our clients come from all walks of life and so do we.  We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.

As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and  would  welcome  a  conversation  with  you  if  you  feel  you  might  benefit  from  any  reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

About your team

The role sits within Marketing Transformation & Optimization, part of the Global Central Marketing Operations family. We are dedicated to supporting marketing teams across our organisation, ensuring a cohesive and coordinated strategy that strengthens our brand, resonates with clients, and ultimately drives business growth.

About your role
The Marketing Optimization Manager, will ensures that content and workflow technology products deliver business results, accelerate time-to-market, improve reporting, and optimise processes across marketing. This role supports the technology roadmap from planning through production, delivery, and analysis - evolving platforms to meet changing needs, identifying automation opportunities, supporting pilots, and maintaining roadmap accuracy. The core tools that you will be working with are both Adobe products, Workfront and Adobe Experience Manager Assets (AEM).

1. Manage and Optimise Content & Workflow Processes

• Streamline work intake, prioritisation, scoping, and governance to improve efficiency and timeliness.
• Identify opportunities to automate content lifecycle processes (creation, distribution, performance analysis).
• Monitor performance metrics and recommend improvements for workflow efficiency.
• Maintain a backlog of enhancements for the technology roadmap.
• Act as a subject matter contributor for content and workflow processes.
• Train and support team members on the centralised processes, ensuring that they are able to get the most from the tools provided.

2. Drive Innovation in Content & Workflow Technologies

• Foster a culture of experimentation; scale successful pilots to improve efficiency.
• Implement and integrate technology enhancements across the content process (creation, asset management, workflow, distribution, analytics).
• Ensure seamless integration for scalability and content velocity.
• Own strategy and implementation for internal/external content and workflow tools, including vendor coordination.
• Create technical documentation (integration points, data flows, risk controls).
• Manage risk and control assessments for content and workflow technologies.

3. Support Strategy and Roadmap Execution

• Contribute to the content supply chain roadmap from planning through delivery and analysis.
• Participate in regular governance, conitinuous improvement, Taxonomy and vendor meetings, providing updates on backlog items and roadmap refinements..
• Collaborate with Data Analytics to measure workflow effectiveness and provide actionable reporting.
• Foster cross-functional collaboration with ISS and GPS Marketing, Compliance and other content producing teams.
• Ensure compliance with security and privacy standards; escalate issues as needed.

About you

• Experience managing or supporting marketing workflows (Adobe Workfront preferred).
• Familiarity with Workfront and content planning, production, and delivery processes.
• Exposure to digital asset management tools (Adobe Experience Manager Assets).
• Experience collaborating with creative, design, or marketing teams.
• Experience maintaining documentation, supporting test plans, training material, and contributing to risk management.
• Strong critical thinking and problem-solving skills.
• Excellent communication and leadership skills, written and verbal.
• Enthusiasm for technology, generative AI, and automation; ability to balance vision with execution.
• Detail-oriented, able to work under pressure and manage multiple priorities.
• Self-starter and fast learner; works independently and collaboratively.
• Ability to drive consensus among stakeholders and present vision effectively.

• 7+ years of relevant experience

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.