About the Opportunity

Job Type: Permanent

Application Deadline: 23 March 2026

Title: Communication, Orcestration & Publishing Associate Director Department: Global Central Marketing Operations Location: Gurugram Reports To: Head of Global Central Marketing Operations Level: Associate Director (Grade 7) About Fidelity International Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large cor-porates, financial institutions, insurers and wealth managers, to private individuals. Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class in-vestment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Ser-vices business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at careers.fidelityinternational.com/about-us. Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the wid-est mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable ad-justments to perform to the best of your ability during the recruitment process and beyond. Our Values Integrity - Doing the right thing, every time and putting the client first Trust - Empowering each other to take the initiative and make good decision Our Behaviours Our employees should be: Brave - Challenge the status quo, be accountable and speak up Bold - Act with conviction, encourage diverse thinking and keep things simple Curious - Learn to do new things in better ways and encourage fresh thinking Compassionate - Have empathy, care for colleagues, clients and the community Department Description The Communucation, Orchestration & Publishing team sits within the Global Central Marketing Operations organisation and is re-sponsible for designing, building and optimising multi-channel customer journeys across Email, SMS/WhatsApp, Push, In‑App, and Web experiences. Partnering closely with Data, MarTech, and Brand teams, we use our Orchestration Engine to activate first‑party data responsibly and at scale, ensuring communications are timely, relevant and compliant. Purpose of the Role The Associate Director owns the end‑to‑end strategy, delivery and optimisation of multi‑channel lifecycle journeys. You will evolve our capabilities from email‑centric campaigns to real‑time, insight‑driven orchestration using our CDP and journey platforms, cover-ing acquisition, onboarding, activation, engagement, retention and re‑engagement. You combine creative thinking with analytical rigour, a strong bias to automation, and relentless focus on customer value, scalability and compliance.   Key Responsibilities Leadership & Team Oversight • Lead and develop two core teams: o Orchestration / Marketing Automation (email, messaging, push, in-app, journey execution) o Publishing (website content updates, page builds, releases, and governance) • Set clear direction, priorities, and ways of working for both teams. • Coach managers and senior specialists, building capability, accountability, and career progression. • Ensure teams operate with strong controls, quality standards, and clear ownership. Customer Journeys & Communications • Own the strategy and delivery of multi-channel customer journeys, from onboarding and engagement to retention and re-engagement. • Shift communications from one-off campaigns to more automated, trigger-based and lifecycle-led approaches. • Ensure communications are relevant, well-timed, and aligned across channels and touchpoints. • Work with Brand and Content teams to ensure messaging is consistent and on-brand. Website Publishing & Governance • Oversee the publishing and release of website content, ensuring accuracy, quality, and timeliness. • Put in place clear processes for content updates, approvals, testing, and releases. • Balance speed to market with risk management, compliance, and governance. • Partner with digital, UX, and technology teams to continuously improve how content is delivered online. Operations, Governance & Compliance • Establish and maintain clear operating models, governance, and controls across orchestration and publishing. • Ensure all communications meet regulatory, privacy, and consent requirements. • Own quality assurance, change management, and incident management processes. • Manage budgets, capacity planning, and prioritisation across teams. Measurement & Continuous Improvement • Define success metrics for journeys, communications, and publishing activity. • Use performance data and testing to improve engagement and effectiveness over time. • Share insights and recommendations with senior stakeholders to guide future decisions. Stakeholder & Partner Management • Act as a senior partner to Marketing, Product, Data, Technology, Risk, and Compliance teams. • Translate business needs into clear, deliverable plans for your teams. • Manage external partners and vendors, where required. Experience and Qualifications • 12+ years of experience in CRM, lifecycle marketing, marketing operations, or digital marketing. • Proven people leadership experience, ideally across multiple specialist teams. • Strong understanding of multi-channel customer communications and digital publishing. • Comfortable operating in a regulated environment, with a clear appreciation of risk and compliance. • Able to balance strategic thinking with hands-on operational leadership. • Confident communicator who can influence senior stakeholders and bring teams together. • Knowledge of Financial Services (asset management/personal investing) is desirable; clear, compliant storytelling -- not copywriting – is the team’s remit. • Understanding of GDPR/UK Data Protection and PECR; experience operationalising consent and preferences. • Programme and project management capability across parallel initiatives, vendors and markets; budget ownership experi-ence.