Director, Content (Agency Marketing)

Wpromote is a leading digital marketing agency known for its innovative approach and commitment to inclusivity. The Director, Content will drive the agency's content strategy, overseeing the creation and execution of high-impact content programs while ensuring alignment with marketing efforts and brand positioning.

Responsibilities:

• Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team, ensuring enterprise positioning and strategic narratives are translated into clear, differentiated, high-impact content programs
• Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization
• Setting the editorial bar for Wpromote, defining what “great” looks like and making final calls on tone, POV, and narrative direction across channels
• Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment within a lean team and limited production capacity
• Building and leveraging AI-supported content workflows to improve efficiency, consistency, and scalability, while maintaining strong human editorial judgment and quality control
• Producing content creation across multiple formats and channels, including blogs, newsletters, social content, webinars, case studies, press releases, media statements, award submissions, and longer-form assets, while owning writing and editorial quality through drafting, editing, and final review
• Developing content with a clear, differentiated point of view, using thoughtful provocation to build Wpromote’s brand voice and advance meaningful perspectives rather than adding noise
• Managing the agency blog as an ongoing program, including editorial planning, publishing cadence, and updates
• Managing content optimization efforts, including SEO-informed updates and improvements, in partnership with internal teams
• Driving performance measurement for key content programs and using insights to inform planning and optimization decisions
• Collaborating with Brand, Design, Website, Demand Generation, and Event teams to ensure alignment with broader marketing efforts
• Managing event content development (presentation decks) and post-event content creation (ex: event recaps, formal video recording, interviews, etc)
• Staying ahead of content and marketing trends with a natural curiosity for new ideas, formats, and approaches, and thoughtfully applying what’s relevant to our work

Requirements:

• 7 to 10+ years of experience in content, editorial, or marketing roles within B2B, agency, or related environments
• Strong writing and editing skills, with experience developing and refining content across multiple formats and channels
• Demonstrated ability to develop content with a clear, differentiated point of view, including experience pushing beyond safe or conventional narratives while maintaining credibility and relevance
• Experience shaping and maintaining a distinct editorial voice, with the judgment to challenge conventions and push perspectives in a way that is credible, relevant, and aligned with brand goals
• Demonstrated experience managing ongoing content programs such as blogs, newsletters, or organic social content
• Strong organizational and project management skills, with comfort owning timelines, priorities, and cross-functional coordination
• Working knowledge of SEO principles and how they inform content planning, optimization, and performance improvement
• Experience collaborating with senior stakeholders and interviewing subject matter experts to translate complex ideas into clear, effective content
• Analytical skills and comfort using performance data to inform decisions and improve content outcomes
• Experience using AI-supported tools to assist with research, drafting, and content production, balanced with strong editorial judgment and human-led review
• Strong editorial judgment and taste, with the ability to distinguish between content that is timely and valuable and content that simply adds noise
• Portfolio or writing/content samples required; please include a link to relevant content work in your application