Key skills
Product marketingGo-to-market strategiesExecutive communicationCompetitive intelligenceArtificial intelligenceCustomer empathyExecution excellenceStrategic thinkingGoAIArtificial IntelligenceSaaSLeadershipCommunication
About this role
Coveo is seeking a Director of Product Marketing to shape the narrative and lead the future of solution marketing. In this strategic leadership role, you will craft compelling solution narratives, drive messaging and content strategy, and lead a high-performing team to elevate Coveo's market position.
Responsibilities:
- Define and own solution-level positioning, translating product capabilities into outcome-driven narratives aligned to ideal customer profiles, industries, and priority use cases
- Drive messaging and content strategy that directly impacts demand generation, including campaign themes, solution pages, thought leadership, and executive-level content
- Lead competitive intelligence and analyst engagement, ensuring strong positioning in market evaluations and differentiated win strategies
- Equip revenue teams with scalable solution-selling tools, including pitch decks, storytelling frameworks, and training for complex enterprise deals
- Contribute to executive communications and represent Coveo at industry events, analyst briefings, and strategic engagements
- Lead and develop a team of product marketers, fostering a culture grounded in strategic thinking, customer empathy, and execution excellence
Requirements:
- 10+ years of experience in business-to-business marketing, including significant experience in product marketing within enterprise software-as-a-service (SaaS)
- Proven success defining and launching multi-product or solution-level go-to-market strategies
- Experience building, leading, and developing high-performing product marketing teams
- Strong executive communication skills with the ability to influence senior stakeholders and translate complex technologies (artificial intelligence (AI), platforms, integrations) into clear business value
- Experience in artificial intelligence-driven enterprise platforms, digital experience, commerce, or customer service technologies
- Strong background in solution marketing rather than single-product marketing
- Experience building and scaling competitive intelligence programs
- Experience in high-growth or category-creation environments