Product Marketing Manager

Highlight is a company that helps consumer brands make better product decisions before they launch to market. The Product Marketing Manager will play a critical role in defining the product's market positioning, developing go-to-market strategies, and translating customer insights into effective messaging.

Responsibilities:

• Define and evolve Highlight’s product positioning and market narrative
• Translate complex product capabilities into clear customer value
• Develop messaging frameworks for core ICPs and buyer personas
• Maintain competitive positioning and differentiation in the market
• Lead messaging and go-to-market planning for product launches and feature releases
• Partner with Product and Demand Generation to ensure new capabilities are successfully introduced to the market
• Develop launch plans that align across Sales, Marketing, and Customer Success
• Own and continuously evolve Highlight’s core pitch narrative
• Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging
• Work closely with the Revenue team to refine messaging based on real sales conversations
• Map messaging and content across the full customer journey
• Translate customer insights, feedback, and research into compelling stories and positioning
• Help the organization better understand how customers evaluate and purchase Highlight
• Develop case studies, customer stories, and outcome-driven narratives
• Turn product insights and research outcomes into clear value messaging
• Support thought leadership and educational initiatives that position Highlight as a category leader

Requirements:

• 4–8 years experience in product marketing, strategy, or go-to-market roles
• Experience working closely with sales organizations in B2B SaaS
• Strong written and verbal communication skills
• Ability to operate cross-functionally with Product, Sales, and Marketing
• Consumer insights, research technology, or CPG industries
• Early-stage SaaS or startup environments
• AI-enabled products or platforms