Highlight is a company that helps consumer brands make better product decisions before they launch to market. The Product Marketing Manager will play a critical role in defining the product's market positioning, developing go-to-market strategies, and translating customer insights into effective messaging.
Responsibilities:
- Define and evolve Highlight’s product positioning and market narrative
- Translate complex product capabilities into clear customer value
- Develop messaging frameworks for core ICPs and buyer personas
- Maintain competitive positioning and differentiation in the market
- Lead messaging and go-to-market planning for product launches and feature releases
- Partner with Product and Demand Generation to ensure new capabilities are successfully introduced to the market
- Develop launch plans that align across Sales, Marketing, and Customer Success
- Own and continuously evolve Highlight’s core pitch narrative
- Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging
- Work closely with the Revenue team to refine messaging based on real sales conversations
- Map messaging and content across the full customer journey
- Translate customer insights, feedback, and research into compelling stories and positioning
- Help the organization better understand how customers evaluate and purchase Highlight
- Develop case studies, customer stories, and outcome-driven narratives
- Turn product insights and research outcomes into clear value messaging
- Support thought leadership and educational initiatives that position Highlight as a category leader
Requirements:
- 4–8 years experience in product marketing, strategy, or go-to-market roles
- Experience working closely with sales organizations in B2B SaaS
- Strong written and verbal communication skills
- Ability to operate cross-functionally with Product, Sales, and Marketing
- Consumer insights, research technology, or CPG industries
- Early-stage SaaS or startup environments
- AI-enabled products or platforms