Event Enablement Marketing Manager - Contractor

Salesforce is the #1 AI CRM, focused on driving customer success through innovative solutions. They are seeking an experienced Event Enablement Marketing Manager to engage and enable the sales team by supporting internal marketing campaigns and crafting communication plans for strategic events.

Responsibilities:

• Develop comprehensive comms and internal marketing plans for Strategic Events
• Align plans with the broader event marketing campaign to ensure consistency and effectiveness
• Support development of video content to showcase event impact, including sizzle videos, seller testimonials, and weekly internal podcast series for Dreamforce
• Support push notification strategy - from segmentation to copywriting and aligning with key stakeholders for approvals
• Drive channel strategy, constantly pursuing new avenues to amplify messaging and effectively reach target audience (primarily, the Sales organization)
• Create and maintain a communication tracking tool (i.e., the tick tock), coordinating calendars with cross-functional partners and ensuring timely deployment of comms
• Ensure seamless collaboration and communication across teams to deliver cohesive, timely messaging
• Lead cross-functional workstreams by event to ensure appropriate amplification of messaging across the organization
• Support the wider Enablement team in the creation and upkeep of enablement tools and resources, including presentations, call scripts, email templates, FAQs, codes, etc
• Write compelling and effective copy for various mediums, including but not limited to Slack posts, emails, resources, exec scripts, and call scripts
• Support ideation of new content ideas to creatively engage target audience
• Act as liaison to the Creative team; drive the briefing process and ensure delivery of creative assets
• Support the analytics and reporting strategy for enablement communications
• Provide insights and recommendations for continuous improvement based on performance data
• Learn seller reporting tools, goals, and language to ensure an effective enablement campaign, ultimately helping our sellers drive business with events

Requirements:

• 5+ years of experience in events, marketing, or campaigns with a focus on communication strategy development and execution
• Excellent storytelling, written and verbal communication skills
• Strong project management skills, with the ability to coordinate across diverse teams, deliver results, and prioritize
• Strong copywriting, slide-building, and presentation skills, with a solid ability to present to a variety of stakeholders across all levels
• Familiarity with video marketing, from content capture to development
• Analytical mindset with the ability to derive insights from data
• Familiarity with enablement tools and resources
• Ability to thrive in a fast-paced, dynamic environment
• Previous experience in B2B or technology-driven companies is advantageous
• Experience with Google Analytics and/or Slack Analytics a plus