Skysoft Inc. is seeking a Digital Website Content Writer to join their team focused on enhancing the State of Connecticut’s digital presence. The role involves creating high-impact content for various digital platforms while ensuring alignment with user needs and business goals.
Responsibilities:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting – a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and on-page SEO methodologies to help build Google’s 'EAT' objectives
- Developing high-impact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs
- Defining customers’ needs and identifying content gaps that prevent successful digital experiences
- Optimizing and categorizing content to align with a service-oriented information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
- Structuring content in ways that customers are used to, and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing