Digital Website Content Writer

Skysoft Inc. is seeking a Digital Website Content Writer to join their team focused on enhancing the State of Connecticut’s digital presence. The role involves creating high-impact content for various digital platforms while ensuring alignment with user needs and business goals.

Responsibilities:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies
• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on-page SEO methodologies to help build Google’s 'EAT' objectives
• Developing high-impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs
• Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a service-oriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing