GTM Engineer

Boulevard is a client experience platform for appointment-based self-care businesses. They are seeking a GTM Engineer to architect and scale automation systems that enhance productivity and efficiency within their sales and marketing operations.

Responsibilities:

• Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management
• Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited
• Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep
• Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability
• Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization
• Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility
• Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution
• Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance
• Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations
• Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership
• Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs
• Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation

Requirements:

• 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS
• Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design
• Direct experience building workflows in Clay and LeanData
• Experience with automation tools such as Zapier, Workato, or N8N
• Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools
• Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting
• Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance
• Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders
• Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains
• Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment
• BA/BS degree preferred
• Admin experience preferred but not required