Account-Based Marketing & Demand Generation Manager

AxisCare Home Care Software is seeking a strategic and results-driven Account-Based Marketing & Demand Generation Manager to lead targeted ABM programs for high-value enterprise accounts while supporting broader demand generation initiatives that drive pipeline growth. This role will partner closely with Sales, Product Marketing, and RevOps to align account strategies with measurable growth objectives.

Responsibilities:

• Own ABM strategy and execution for strategic enterprise accounts
• Partner with Sales to develop account plans, define target buying groups, and align on revenue goals
• Build and orchestrate multi-touch account-based programs across email, digital advertising, direct mail, executive events, and coordinated sales engagement
• Develop tailored messaging and content strategies aligned to industry trends and competitive positioning
• Translate intent data and engagement signals into prioritized account action plans
• Measure account engagement, buying group penetration, influenced pipeline, and revenue progression
• Translate performance data into actionable recommendations for leadership
• Own the pipeline growth strategy – defining how Marketing drives revenue through account-based and integrated demand initiatives
• Plan and execute campaigns across paid media, email, webinars, events, and nurture programs
• Contribute to campaign planning across content, paid media, webinars, etc
• Partner with Marketing Ops and RevOps to ensure lead routing, scoring, and account matching are optimized for enterprise and strategic segments
• Provide insights into campaign effectiveness, audience performance, and pipeline contribution

Requirements:

• Proven success executing ABM programs tied to pipeline and revenue impact
• Strong understanding of enterprise buying committees and multi-stakeholder sales cycles
• Experience collaborating closely with Sales teams in named-account strategies
• Expertise in demand generation and content marketing with demonstrated results
• Proficiency with ABM and marketing platforms such as Demandbase and HubSpot
• Strong analytical skills and data-driven thinking
• Familiarity with Paid Search best practices, SEO, content marketing, and digital marketing strategies
• Prior experience in the technology or home or healthcare sector
• Bachelor's degree in Marketing, BA, or related field
• 5+ years of experience in B2B marketing, with at least 2–3 years focused on ABM in enterprise SaaS
• Team oriented with strong intrapersonal skills and demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Proactive self-starter, demonstrating high initiative and critical thinking, motivated by helping others succeed
• Exceptional written and verbal communication skills
• Creative and strategic thinker
• Ability to effectively manage multiple priorities, prioritize tasks, meet deadlines, and work well under pressure
• Strong analytical skills with the ability to translate engagement data into strategy
• Adaptive and responsive to the dynamic marketing landscape