Customer Advocacy Manager

Varonis is a leader in the data security market, dedicated to helping customers protect their sensitive data. They are seeking a Customer Advocacy Manager to build and scale customer advocacy programs, strengthen relationships, and amplify customer voices through various initiatives.

Responsibilities:

• Own and execute Varonis’ customer advocacy programs, including testimonials, case studies, references, speakers, and peer engagement initiatives
• Identify, recruit, and manage customer advocates across industries, regions, and segments
• Build and manage a scalable customer reference program, including intake, prioritization, approvals, and fulfillment for sales, marketing, and analyst needs
• Source, prepare, and support customer speakers for customer events and programs, flagship events, and field programs
• Manage the end‑to‑end execution of customer stories, including outreach, coordination, approvals, and publishing across written, video, and live formats
• Partner with Analyst Relations on third‑party review programs (e.g., G2, Gartner Peer Insights), driving review generation and ongoing reputation management
• Design and execute customer gifting and recognition programs, including gifts tied to customer achievements, milestones, advocacy participation, and key moments across the customer lifecycle
• Support sales and field teams with advocacy assets that help accelerate pipeline, strengthen credibility, and support renewals and expansion
• Partner with Product Marketing to source customer proof points, quotes, and use cases for launches and campaigns
• Build scalable frameworks, processes, and tracking to grow advocacy participation and impact year over year
• Measure and report on advocacy performance, including participation, engagement, and influence on pipeline and deal velocity
• Ensure advocates receive a premium, thoughtful experience that reflects the Varonis brand and strengthens customer relationships

Requirements:

• 3+ years of experience in customer marketing, advocacy, community, or related B2B SaaS roles
• Proven experience working directly with customers to activate stories, references, or advocacy participation
• Strong project management, operational rigor, and attention to detail
• Comfort partnering cross‑functionally with Sales, Customer Success, Marketing, and Product teams
• Excellent communication and relationship‑building skills, including experience working with senior‑level stakeholders
• A customer‑first mindset with a passion for elevating customer voices
• Ability to manage multiple initiatives in a fast‑paced environment
• Experience with CRM systems and advocacy or reference platforms is a plus
• A collaborative, hands‑on approach and drive to succeed