Senior Product Marketing Manager, B2B

ŌURA is a company that empowers individuals to understand and improve their health through innovative products. They are seeking a Senior Product Marketing Manager to lead the B2B product marketing strategy, focusing on positioning and differentiation of their commercial offerings in the market.

Responsibilities:

• Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners
• Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight
• Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers
• Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers
• Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR
• Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities
• Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development
• Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement
• Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market
• Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM
• Maintain and socialize competitive intelligence across verticals
• Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions
• Define PMM success metrics for each launch
• Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product
• Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics
• Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story
• Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities
• Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial

Requirements:

• 8+ years of product marketing experience, with a meaningful portion in B2B or enterprise contexts — ideally in digital health, health tech, wearables, or a closely adjacent space
• Experience building B2B marketing infrastructure from the ground up
• Strong written and verbal communication skills
• Proven GTM ownership
• Strong storytelling instincts
• Cross-functional influence
• Voice of customer orientation
• Competitive and market intelligence expertise
• Additional experience in consumer PMM, including messaging & positioning and GTM, is also desirable
• Healthcare or payer experience is strongly preferred
• Multi-vertical fluency
• Experience navigating privacy, security, and data governance requirements in highly regulated industries handling sensitive health or personal data
• Proficiency with AI tools to accelerate and improve your work