Principal Product Marketing Manager, Auth0 (AI)

Okta is The World’s Identity Company, providing secure access and authentication solutions. They are seeking a Principal Product Marketing Manager to lead go-to-market strategies for Auth0’s AI portfolio, focusing on product launches and technical narratives.

Responsibilities:

• Own the technical narrative : translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation
• Partner closely with Product and Engineering : serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements
• Lead GTM for emerging products : design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs
• Create technical proof points : build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers
• Enable the field : arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures
• Represent Auth0 externally : speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected
• Measure impact : define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy

Requirements:

• Bachelor's or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred
• 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software
• Direct experience launching AI enabled products preferred
• Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit)
• Familiarity with OAuth/OIDC, authorization models, and security best practices for developers
• Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers
• Comfortable with SDKs, APIs, and technical demos to validate and showcase value
• Track record of driving GTM across Product, Engineering, Sales, and Marketing