Key skills
GoAIAnalyticsSalesforceCRMAgileLeadershipCommunication
About this role
Fanatics is building a leading global digital sports platform, and they are seeking a Product Manager for Internal Tools to enhance their operations ecosystem. This role involves developing and scaling internal platforms that support various operational teams through intuitive and data-driven tools, while also collaborating on chatbot and AI initiatives.
Responsibilities:
- Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration
- Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem
- Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions
- Support chatbot and AI initiatives by collaborating with a Senior Product Manager, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences
- Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs
- Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users
- Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy
- Work with third-party partners as needed to enhance or extend internal tools and operational capabilities
- Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams
- Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences
- Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners
Requirements:
- 3 plus years of experience as a Product Manager, preferably in an agile, B2C digital product organization
- 3 plus years of experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality
- Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements
- Excellent written and verbal communication skills, with the ability to clearly articulate product decisions and tradeoffs
- Highly collaborative, with a track record of working cross-functionally across operations, analytics, design, and engineering teams
- Experience building products for internal or operational users (e.g., promotions, customer support, risk, compliance, or content teams)
- Familiarity with Salesforce-based tools or CRM / CMS platforms
- Exposure to AI-, automation-, or chatbot-related product initiatives, with the ability to support more senior product leadership in this space
- Experience in the online gaming, betting, or casino industry is a plus, but not required