Account Based Marketing Program Manager

Digital People is seeking a highly analytical and process-driven ABM Program Manager to help design, execute, and scale Account-Based Marketing programs focused on high-value enterprise accounts. The role involves partnering with Sales and marketing teams to deliver targeted campaigns, measure performance, and build scalable playbooks.

Responsibilities:

• Execute 1:1 and 1:few ABM campaigns
• Develop account briefs and playbooks outlining account context, buying committees, and engagement strategies
• Partner closely with Sales, Creative, Content, Product Marketing, etc., to coordinate campaigns
• Manage timelines, audience targeting, and campaign execution
• Define A/B tests, campaign KPIs, and performance reporting
• Analyze engagement metrics and recommend data-driven optimizations
• Translate campaign insights into repeatable processes and scalable ABM playbooks
• Support planning and logistics for executive engagement initiatives and targeted events

Requirements:

• 4-5 years of experience in ABM, B2B marketing
• Working knowledge of Salesforce required; Demandbase experience a plus
• Strong project management and organizational skills with exceptional attention to detail
• Experience working cross-functionally with Sales and marketing teams
• Analytical mindset with experience running experiments and performance-driven marketing programs
• Experience creating playbooks, SOPs, and scalable marketing processes
• Strong communication skills and ability to manage multiple priorities in a fast-paced environment