Senior Manager, Downstream Marketing (Remote)

Stryker is a leading medical technology company, and they are seeking a Senior Manager for their Downstream Marketing team. This role will focus on leading the marketing strategy for the Pulmonary Embolism franchise and managing a team of marketers to drive product adoption and growth.

Responsibilities:

• Develop and drive implementation of the marketing strategy for the Pulmonary Embolism (PE) franchise, including creating a robust Annual Marketing Plan utilizing Stryker’s AMP template and marketing frameworks
• Support the collection and analysis of global VOC insights to help identify key gaps and opportunities that will inform commercial planning and execution
• Work cross functionally with various stakeholders to ensure successful execution of global marketing strategy
• Continuously assess the value proposition, messaging, and collateral for our PE franchise, identifying key opportunities for new or enhanced messaging, positioning, tools, and/or programs
• Formulate and execute downstream promotional strategies to drive product adoption and growth based on market trends and competitive marketplace activity
• Routinely partner and communicate with the sales force regarding product updates and availability, competitive activity, product positioning, messaging, and best practices
• Lead a team of 2 marketers, fostering a culture of excellence and providing coaching, guidance, strategic direction, and development opportunities
• Maintain current knowledge of relevant clinical literature and competitive landscape
• Develop, launch, and optimize high-impact market development programs, analyzing data and field feedback to determine program effectiveness and making modifications accordingly
• Analyze and report regularly on product and program performance via key data metrics
• Create and manage KOL relationships to support product launch and key educational program activities
• Support tradeshow activities for the product portfolio and support conferences in person when feasible
• Partner effectively with all cross-functional stakeholders and present to / interact with Senior Leadership on a regular basis

Requirements:

• Bachelor's degree
• 10+ years of work experience
• Master's degree
• Marketing and/or sales experience in the medical device space
• People management experience
• Proven ability to manage multiple projects and meet established timelines