Senior Marketing Data Operations Manager

Topstep is an engaging working environment that fosters collaboration, and they are seeking a Senior Marketing Data Operations Manager. This role is responsible for the infrastructure and coordination necessary for effective marketing campaign delivery, focusing on data readiness, system connections, and quality assurance.

Responsibilities:

• Ensure required marketing data flows correctly from Snowflake to HubSpot and other tech stack
• Partner with Analytics and Engineering to request and validate data pipelines
• Create and manage Hightouch connections and syncs as needed
• Track and coordinate Jira tickets related to data and system dependencies
• Create and manage Notion tasks to coordinate campaign setup, QA, and approvals
• Organize workflows with Lifecycle, Creative (Figma), Analytics, and Engineering
• Serve as the operational point of contact for campaign readiness and delivery
• QA links, permissions, timing dependencies, and system logic prior to launch
• Validate suppression rules and eligibility logic as defined by Lifecycle Marketing
• Ensure campaigns meet operational and compliance standards
• Troubleshoot data connections
• Validate GA4 events and GTM tags are firing correctly as part of campaign and ad launch QA
• Own configuration and ongoing governance of Google Tag Manager (GTM) across web properties, including tag deployment, triggers, variables, and version control
• Manage GA4 setup and administration, including events, conversions, and configuration standards, in partnership with Analytics
• Ensure marketing, advertising, and measurement tags are implemented accurately and consistently across platforms
• Coordinate with Engineering and Analytics on tag requirements, releases, and validation
• QA tag firing, event accuracy, and data flow prior to campaign launches
• Maintain documentation for GTM containers, GA4 event schemas, and tracking standards
• Partner with the Staff Privacy Program Manager and Legal teams to ensure marketing systems, workflows, and data usage comply with GDPR, CAN-SPAM, and other applicable privacy regulations
• Support implementation of consent management, data retention rules, suppression logic, and permissioning across marketing platforms
• Ensure operational processes and campaign execution adhere to approved privacy and compliance standards
• Act as the operational liaison between Marketing, Privacy, and Legal for questions related to data usage and campaign execution
• Ensure GA4, GTM, and advertising tags comply with consent, disclosure, and data-usage requirements defined by the Staff Privacy Program Manager and Legal
• Create ad IDs according to established taxonomy and maintain a repository of ad IDs across all sub-brands and campaigns
• Ensure accurate creative trafficking and creative delivery for all campaigns, according to the measurement and media plans established by the measurement and media teams
• Troubleshoot ad delivery, tracking, and technical issues in collaboration with internal teams and external publishers, media, and third party ad serving partners
• Maintain advertising delivery documentation, QA processes, and operational best practices
• Partner with Analytics and Media teams to ensure advertising and measurement tags (via GTM and third-party platforms) align with approved media and measurement plans
• Create reusable templates, operational frameworks, and standardized workflows
• Develop internal decks and documentation for onboarding and enablement
• Maintain clear SOPs to support repeatable execution

Requirements:

• 3–5+ years of experience in Marketing Operations, Measurement Operations, Analytics Operations, Advertising Operations, or Marketing Systems roles
• Hands-on experience owning Google Tag Manager (GTM) implementations, including tag deployment, triggers, variables, versioning, and QA
• Strong working knowledge of GA4 configuration and governance, including event schemas, conversions, and measurement standards (not insight ownership)
• Experience supporting measurement infrastructure for marketing and advertising, ensuring accurate and reliable data collection across platforms
• Proven ability to validate tracking accuracy, troubleshoot discrepancies, and partner with Analytics to ensure data quality and trustworthiness
• Experience working closely with Analytics and Data Engineering teams to translate measurement requirements into technical implementation
• Intermediate ability to write and troubleshoot SQL queries within Snowflake to validate data health
• Ability to read and troubleshoot web code and JSON payloads to identify why a tag or event is failing to fire
• Familiarity with privacy and consent frameworks (GDPR, CAN-SPAM), and experience implementing compliant tagging and data-collection practices in partnership with Privacy and Legal
• Strong execution and QA discipline, with a focus on accuracy, repeatability, and risk mitigation
• Ability to identify tracking and delivery dependencies, flag risks early, and coordinate resolution across teams
• Excellent written communication skills, particularly in documenting measurement standards, tagging schemas, and operational processes
• Experience maintaining SOPs, governance documentation, and measurement playbooks
• High attention to detail and commitment to maintaining clean, auditable measurement and marketing systems
• Comfort translating marketing and advertising requirements into clear technical specifications for engineering and analytics partners
• Comfortable working across Notion, Jira, Figma, analytics tooling, and marketing platforms
• Preferred: Experience with HubSpot, ad servers, or third-party measurement and verification tools