Senior Marketing Operations Manager

CompanyCam is a photo documentation and productivity app for contractors, focused on enhancing communication and accountability in their businesses. They are seeking a Senior Marketing Operations Manager to oversee strategy, analytics, and operational frameworks that drive demand generation and pipeline growth, ensuring marketing initiatives are executed effectively in a fast-growing SaaS environment.

Responsibilities:

• Own and optimize the marketing technology ecosystem, ensuring platforms are integrated, scalable, and aligned with go-to-market processes
• Administer and enhance marketing automation platforms while maintaining strong data governance and system performance
• Manage integrations between marketing platforms and Salesforce to ensure reliable data flow and reporting accuracy
• Build and maintain marketing dashboards and reporting frameworks that track pipeline creation, campaign performance, CAC, and ROI
• Design and evolve multi-touch attribution models that accurately measure marketing’s contribution to revenue
• Provide insights that help marketing leadership optimize channel mix, campaign performance, and budget allocation
• Define and operationalize scalable processes for campaign execution, segmentation, and automation workflows
• Own lead lifecycle operations from capture through qualification, opportunity creation, and closed-won
• Partner with Sales to establish and maintain lead routing, follow-up SLAs, and feedback loops
• Support demand generation and ABM programs through segmentation, account scoring, and campaign analytics
• Lead cross-functional projects that improve marketing execution, systems performance, and pipeline generation
• Evaluate and implement new technologies, automation, and AI-driven capabilities that enhance marketing performance

Requirements:

• 5–7 years of experience in Marketing Operations within a B2B SaaS or high-growth technology environment
• Strong hands-on experience with marketing automation platforms such as Marketo, Pardot, HubSpot, or similar tools
• Deep familiarity with Salesforce and marketing-to-sales data integrations
• Experience designing attribution models and analyzing marketing performance across the funnel
• Strong understanding of demand generation metrics, pipeline performance, and SaaS revenue economics
• Proven ability to design scalable marketing processes and automation frameworks
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience partnering closely with Sales, RevOps, and Finance teams
• A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving
• A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems