VP, Market Strategy and Commercialization - remote opportunity

Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Vice President of Market Strategy and Commercialization to accelerate business growth. This role involves leading strategic initiatives, driving market insights, and collaborating across departments to ensure successful execution of new business lines.

Responsibilities:

• Accountability for Emerging Business Lines or New Market Opportunities: Identify, launch, and drive key strategic priority markets that accelerate revenue growth and expand our impact. Operate as the business owner for these priority areas, from initial concept through full execution by serving as the central accountable figure – owning the strategy and P&L for these ventures to ensure they meet short-term and long-term performance goals. Think broadly about what the business line may need to be successful (e.g., internal resources, external partnerships), make the business case and ensure successful execution
• Market Insight & Business Design: Gather and synthesize market research, customer insights, and competitive intelligence to inform strategic decisions. Leverage these insights to shape product direction, service design, and value propositions for new offerings and accelerate product market fit
• Cross-Functional Leadership & Operational Readiness: Oversee cross-functional execution of initiatives by partnering closely with Product, Operations, Sales, Marketing, and other teams. Ensure alignment of priorities and coordinate efforts so that new initiatives move smoothly from concept to scale, taking into account the full end-to-end operating model (from B2B marketing materials to client reporting and sunsetting). Influence organizational decisions with limited direct control
• Product Collaboration: Work hand-in-hand with Product Management and the Chief Product Officer to align the product roadmap with strategic market opportunities. Bring market-driven perspective to product development and utilize escalation paths when necessary to remove roadblocks or adjust priorities in support of growth initiatives
• Go-to-Market Partnership: Collaborate with Sales, Client Management and Marketing teams to execute go-to-market strategies for new products or services. Support early customer acquisition by developing compelling messaging and value propositions and by engaging directly with key clients or partners as needed
• Performance Management: Establish clear KPIs and success metrics for each initiative (e.g. learning velocity, user engagement, revenue growth, profitability). Monitor performance against these metrics and proactively adjust strategies to ensure initiatives are on track to meet both short-term milestones and long-term business objectives
• Executive Communication: Serve as a strategic advisor to the executive leadership team regarding new growth initiatives. Provide regular updates, share insights and learnings, and make data-driven recommendations. Ensure stakeholders are informed, aligned, and excited about the strategic direction

Requirements:

• Bachelor's degree in Business, Economics, or a related field is required
• 10+ years of progressive experience in strategy, product management, general management, or related roles
• Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments
• Excellent communication and interpersonal skills, including the ability to craft clear executive-level presentations and to inspire teams around a common vision
• Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams (e.g. product, engineering, sales, operations)
• Strong analytical and problem-solving capabilities
• Self-starter with an entrepreneurial spirit
• A genuine passion for health, wellness, and mission-driven work
• Aligned with our company values and mission
• MBA preferred
• P&L ownership preferred
• Experience with go-to-market strategy and market research is preferred
• Experience in the healthcare, fitness, or wellness industry is a plus