Senior Director, Brand Experience

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

The Senior Director, Brand Experience at New Relic will serve as the architect of our brand narrative, ensuring that our brand story resonates across all audience interactions. This role will integrate our brand across New Relic, overseeing functions that include creative and experiential design and corporate events. We are looking for a leader with a passion and creative vision to bring our brand promise to life, particularly through our events and experiences—one of our most crucial touchpoints. The ideal candidate will also possess the ability to grasp complex technical concepts and translate them into engaging brand narratives, visuals, and experiences. Reporting to the CMO, you will play a key role in shaping New Relic’s brand narrative, engaging employees, and elevating the company’s presence in the market.

What you'll do

Strategic Brand Development:

• Develop and execute a comprehensive brand strategy that aligns with New Relic’s vision and goals.
• Lead and manage a team of brand marketing professionals to drive the brand's messaging, positioning, and creative direction, setting the bar for creative excellence and ensuring the quality of final work.
• Collaborate with product, design, and sales teams to ensure consistent brand messaging and visual identity across all touchpoints, translating technical concepts into accessible narratives.
• Conduct market research and analyze consumer behavior and trends to inform brand strategy and campaigns.
• Utilize data and insights to measure and optimize the effectiveness of brand marketing initiatives.

Corporate Production

• Vision, evangelize, and bring to life a new era of experiences for our portfolio of events, from our consumer-facing first-party and third-party events, to internal events like company kickoffs, sales kickoffs, and President’s Club.
• Serve as a trusted partner to our field marketing team, working hand-in-hand to reimagine and elevate the experiences we deliver.
• Manage and inspire a team of creatives and agency partners to execute world-class events that surprise and delight our customers, employees, and community members.
• Dream up innovative ways to bring our industry-leading solutions and inspiring customer stories to life in impactful and immersive ways across all touchpoints—keynotes, venue signage, expo floors, and more.
• Define an overarching creative strategy for events, determining what we want attendees to think and feel, and setting the tone for our communications.
• Manage high-complexity productions end-to-end, including run-of-show, vendor management, and cross-functional coordination

Creative Production:

• Lead creative strategy by identifying and articulating the "why" behind effective creative work, balancing business goals with brand integrity.
• Continuously optimize and expand creative through various touchpoints to build awareness, engagement, and preference for New Relic, effectively translating technical concepts into engaging visuals and experiences.
• Sound judgment and decisiveness in making sound creative calls, embracing diverse perspectives while driving for increased velocity of quality creative output.

Team Leadership:

• Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Build and maintain relationships with key stakeholders, spanning all levels of the company and across departments.

This role requires

• 12+ years of experience in corporate marketing, brand management, or related fields, ideally within the technology or SaaS industry.
• Proven track record of success in brand strategy and design, with expertise that demonstrates a deep understanding of brand development and creative direction.
• Exceptional narrative crafting skills, with the ability to translate complex technical concepts into compelling brand stories for diverse audiences.
• Strong leadership capabilities, with experience in building and nurturing high-performing teams.
• Excellent communication and collaboration skills, with a demonstrated ability to work closely with cross-functional teams.
• A strategic, data-driven mindset with a strong ability to measure the impact of branding efforts.
• Exceptional organizational skills, capable of managing multiple projects and deadlines in a fast-paced environment.

Please note that visa sponsorship is not available for this position.

#LI-MM1 #LI-Remote

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range$207,000—$280,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy