Key skills
LeadershipCommunicationCollaborationSales
About this role
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
About the Role:
The Category Marketing Manager will play a key role in driving category level marketing strategy for Mitchell & Ness, ensuring that consumer insights, brand storytelling, and commercial priorities come together in a cohesive and impactful way. This role is responsible for supporting the development and execution of category marketing plans that drive awareness, engagement, and demand across key product categories.
This position is well-suited for a strategic, consumer-focused marketer who is comfortable working cross-functionally, can influence without authority, and is capable of owning initiatives independently while partnering closely with Brand, Product, Merchandising, and Sales teams.
How You Will Make an Impact
- Support the development and execution of category-level marketing strategies aligned to brand priorities and seasonal business goals.
- Translate consumer insights and category performance into clear marketing recommendations and plans.
- Partner cross-functionally with Brand Marketing, Product, Merchandising, Creative, and Sales to bring category stories to life.
- Help shape integrated marketing briefs and contribute to campaign and activation planning.
- Ensure category marketing initiatives are aligned with Mitchell & Ness brand standards and storytelling.
- Quarterback cross-functional stakeholder groups to align on shared goals and drive execution, owning timelines and deliverables to ensure on-time results.
- Track performance of category initiatives and share learnings and insights to inform future planning.
- Contribute creative ideas and fresh thinking to help evolve how categories show up across channels.
What You Bring to the Team
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 3–5 years of related marketing experience, preferably within consumer, lifestyle, sports, or fashion brands.
- Strategic and consumer-focused mindset with the ability to connect insights to execution.
- Strong cross-functional collaboration skills and the ability to influence partners.
- Self-motivated and comfortable managing work independently while balancing multiple priorities.
- Strong written and verbal communication skills.
- Creative thinker with a solid foundation in brand and integrated marketing principles.
- Highly organized with strong attention to detail.
What’s In It for You
- Opportunity to grow your marketing skillset within an iconic heritage sports brand.
- Exposure to cross-functional teams and integrated marketing planning.
- Ability to influence how key product categories show up to consumers.
- A collaborative environment that values creativity, initiative, and learning.
- Competitive compensation and benefits aligned with experience and role scope.
- Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
- Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.