Develop and manage strategic relationships with key partners to plan and execute co-marketing campaigns that generate partner-sourced pipeline for sales teams
Serve as the primary point of contact for partner marketing initiatives, building strong relationships with stakeholders across multiple levels
Plan and execute logistics and tactics for large tradeshows and smaller regional or bespoke events
Create and deploy integrated, multi-channel marketing campaigns (short
and long-term) aligned to segment needs in collaboration with sales leadership
Write and optimize compelling marketing copy for email, webinars, and related programs to drive audience engagement
Manage the marketing calendar, including campaign planning, internal communications, and reporting on program performance
Monitor, analyze, and continuously optimize partner marketing strategies based on performance data and market trends
Oversee budget for partner marketing activities and support additional responsibilities as needed

Bachelor’s degree (or equivalent work experience); degree in Marketing, Business, or a related field preferred
Minimum of 5+ years of experience in a B2B SaaS environment in a revenue-generating role
Proven ability to develop, execute, and optimize omni-channel marketing campaigns that drive measurable results
Strong analytical skills with experience managing budgets and interpreting performance reporting and data insights
Excellent written and verbal communication skills, including editing and proofreading for high-quality marketing content
Proficiency with Google Workspace and/or Microsoft Office Suite (Word, Excel, PowerPoint)
Hands-on experience with marketing automation platforms and CRM systems, including Salesforce
Strong organizational and planning skills, with experience using tools such as Google Analytics to track and measure campaign performance

Senior Partner Marketing Manager

Key skills