Key skills
LeadershipStrategic PlanningCommunicationCollaboration
About this role
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
About the Role:
The Director of Marketing will lead the development and execution of an integrated marketing strategy for Mitchell & Ness, ensuring alignment with brand vision, business objectives, and growth priorities. This role reports to the VP of Marketing and serves as a key strategic partner in translating brand, business, and partnership priorities into impactful marketing plans.
As a steward of an iconic heritage brand, this role is responsible for honoring Mitchell & Ness’ legacy while evolving how the brand shows up for today’s and future fans. This position is highly focused on leadership, strategic planning, and accountability—setting direction, prioritizing initiatives, and leading a high-performing team to deliver measurable results.
How You Will Make an Impact
- Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
- Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
- Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
- Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
- Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
- Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
- Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
- Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
- Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
- Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
- Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
- Drive operational excellence through strong planning, prioritization, and scalable marketing processes.
What You Bring to the Team
- 8–10+ years of progressive marketing experience, including leadership roles with ownership of strategy and execution.
- Proven experience developing and delivering integrated marketing plans that drive both brand growth and business results.
- Strong people leader with experience building, coaching, and holding teams accountable.
- Strategic thinker who can translate business objectives into clear, executable marketing priorities.
- Demonstrated ability to influence senior stakeholders and collaborate cross-functionally.
- Strong analytical and results-oriented mindset, with experience defining and measuring KPIs.
- Excellent communication skills, both written and verbal.
- Experience managing budgets and external agency partners.
- Ability to thrive in a fast-paced, evolving environment.
- Deep appreciation for sports history, culture, and craftsmanship, with the ability to translate legacy and authenticity into modern, relevant marketing.
What’s In It for You
- Opportunity to help steward and evolve one of the most iconic heritage brands in sports.
- High-visibility role with direct impact on brand growth, cultural relevance, and long-term equity.
- Partnership with senior leadership and influence across the broader organization.
- Ability to build, lead, and develop a talented marketing team.
- Dynamic environment at the intersection of sports, culture, fashion, and storytelling.
- Competitive compensation and benefits package aligned with experience and impact.
- Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
- Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.