About this role

Own and scale paid acquisition channels as a primary driver of qualified website traffic, customer growth, and revenue
Plan, launch, and manage paid media campaigns across platforms
Continuously optimize campaigns to improve ROAS, reduce CAC, and increase revenue contribution
Develop and execute structured experimentation programs across audiences, creative, landing pages, and bidding strategies
Track marketing performance across the acquisition funnel including traffic quality, conversion rates, CAC, LTV, and ROAS

5+ years of experience in growth marketing, performance marketing, or digital acquisition roles
Proven experience managing paid media campaigns across platforms such as Google Ads, Meta, YouTube, and other digital advertising channels
Strong understanding of performance marketing metrics including CAC, LTV, ROAS, and conversion rates
Familiarity with CRM platforms used for segmentation, targeting, and lifecycle marketing programs
Strong analytical skills with the ability to translate marketing data into actionable growth strategies
Strong communication and organizational skills
Comfortable working directly in marketing platforms

Marketing Growth Manager

Key skills