Data Analyst

Data Analyst – Job Description

Key Responsibilities

· Implement, maintain, and optimize digital tracking solutions across web and mobile applications using Google Tag Manager (Web & Server-Side) and Google Analytics 4

· Lead and support server-side tracking implementations, including consent-aware data collection, event forwarding, and performance optimization

· Translate business, analytics, and technical requirements into scalable and maintainable tracking implementations

· Partner closely with front-end, back-end, and mobile app developers to define and implement data layer architecture

· Support media teams by implementing and validating advertising pixels to ensure accurate campaign performance tracking and measurement

· Create, document, and maintain data layer specifications and tracking frameworks for web and mobile platforms

· Own tracking governance across GTM and GA4, including event taxonomy, naming conventions, parameter definitions, and environment structures

· Validate and QA tracking implementations using debugging and testing tools, ensuring data accuracy and consistency

· Proactively monitor tracking performance and identify data collection issues before they impact reporting

· Support tracking migrations, enhancements, and re-architecture initiatives, including client-side to server-side transitions

· Ensure tracked data correctly supports dashboards, reporting, and experimentation use cases

· Maintain clear and up-to-date tracking documentation, implementation guidelines, and governance standards

Skill & Experience Requirements

· 3–5 years of experience in Digital Analytics, Tracking Implementation, or Analytics Engineering

· Strong hands-on experience with Google Analytics 4 and Google Tag Manager (Web & Server-Side)

· Proven experience with server-side tracking architectures and modern event-based tracking models

· Hands-on experience with mobile app tracking (native or hybrid frameworks)

· Solid understanding of data layer design and implementation for web and mobile applications

· Basic SQL knowledge for data validation and exploration

· Familiarity with analytics debugging, testing, and QA tools

· Strong attention to detail with a data quality and governance mindset

· Ability to work cross-functionally with developers, analytics, CRO, and marketing teams

· Strong communication skills and ability to work independently in a fast-paced environment