Sr. Marketing Communications Manager, Scientific Meetings

The American Heart Association is seeking an experienced Senior Marketing Communications Manager - Scientific Meetings. This role is responsible for leading the strategic marketing and communications planning for a portfolio of national scientific meetings and related products, ensuring alignment with business objectives to drive engagement and revenue.

Responsibilities:

• Lead the development and execution of integrated marketing and communications plans for assigned national scientific meetings and related products
• Align communications strategy with registration, abstract submission, sponsorship, and membership growth objectives to drive measurable revenue outcomes
• Partner closely with Operations and business stakeholders to ensure revenue targets, communications timelines, and campaign milestones align with overall event planning cycles
• Manage assigned marketing budgets, including oversight of internal resources and external vendors, ensuring disciplined investment and clear return on marketing spend
• Develop and oversee integrated channel strategy across paid, owned, and earned media, collaborating with paid media, digital, and social teams to ensure cohesive execution across organizational platforms
• Identify and implement growth strategies across key audience segments, including early career, specialty, international, and other priority groups
• Drive innovation through thoughtful experimentation with new platforms, formats, messaging approaches, and technologies to enhance reach, engagement, and performance
• Own performance reporting, analyze campaign results, and provide data-driven recommendations to optimize year-over-year outcomes
• Serve as the primary marketing partner to event Operations and Science leadership
• Clarify marketing roles, responsibilities, and decision rights within cross-functional event planning processes
• Influence stakeholders without direct authority while maintaining accountability for results
• Mentor and guide Marketing Manager(s) and project contributors supporting assigned meetings
• Present marketing strategies and performance outcomes to senior leadership as needed

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Public Health, or related field, or equivalent work experience
• Minimum 5 years of experience in marketing or marketing communications, including experience leading integrated campaigns
• Demonstrated experience managing complex projects with multiple stakeholders and strict timelines
• Experience managing marketing budgets and external vendors
• Proven ability to develop data-driven marketing strategies and measure performance outcomes
• Strong written, verbal, and presentation skills
• Ability to influence and collaborate effectively across cross-functional teams
• Experience in healthcare, scientific meetings, professional membership organizations, or nonprofit environments
• Experience supporting national events or conferences with revenue accountability
• Experience developing paid media and digital channel strategies