Marketing Automation Engineer

NCSA College Recruiting is the world's largest college recruiting platform, providing student-athletes with tools and coaching to connect with college coaches. They are seeking a Salesforce Marketing Cloud Solutions Architect to design and implement scalable marketing solutions while collaborating with marketing and engineering teams to enhance the marketing automation ecosystem.

Responsibilities:

• Design scalable, secure, and performant end-to-end marketing solutions using Salesforce Marketing Cloud and adjacent Salesforce products
• Create high-level and detailed solution designs covering data models, journeys, automation, and integrations
• Ensure solutions follow SFMC best practices and align with long-term platform strategy
• Partner with marketing, CRM, data, and product stakeholders to gather and translate complex business requirements into technical solutions
• Act as a trusted technical advisor, helping teams understand trade-offs, constraints, and opportunities within SFMC
• Anticipate future needs and proactively propose architectural improvements
• Serve as the technical lead for Marketing Cloud, setting standards, patterns, and best practices
• Provide guidance and mentorship to internal team members on SFMC capabilities and technical concepts
• Review and oversee work delivered by external developers to ensure quality and alignment with architecture
• Design and optimize customer journeys, segmentation strategies, and personalization frameworks to improve performance and ROI
• Partner with marketing strategy teams to translate campaign goals into technically sound implementations
• Balance speed-to-market with long-term maintainability
• Architect and maintain SFMC data models using Data Extensions and related tooling
• Design integrations with Salesforce CRM, Data Cloud, and external systems (APIs, SFTP, CDPs)
• Ensure solutions are built to handle large data volumes, frequent automation, and audience growth without degradation
• Monitor and address performance, stability, and data hygiene issues

Requirements:

• Deep expertise in Salesforce Marketing Cloud architecture and implementation
• Strong technical proficiency in SQL and AMPscript
• Hands-on experience designing journeys, automations, and complex data models
• Experience integrating SFMC with Salesforce CRM and external systems
• Ability to balance strategic architecture with pragmatic execution
• Excellent communication skills — able to explain technical concepts to non-technical stakeholders
• Design scalable, secure, and performant end-to-end marketing solutions using Salesforce Marketing Cloud and adjacent Salesforce products
• Create high-level and detailed solution designs covering data models, journeys, automation, and integrations
• Ensure solutions follow SFMC best practices and align with long-term platform strategy
• Partner with marketing, CRM, data, and product stakeholders to gather and translate complex business requirements into technical solutions
• Act as a trusted technical advisor, helping teams understand trade-offs, constraints, and opportunities within SFMC
• Anticipate future needs and proactively propose architectural improvements
• Serve as the technical lead for Marketing Cloud, setting standards, patterns, and best practices
• Provide guidance and mentorship to internal team members on SFMC capabilities and technical concepts
• Review and oversee work delivered by external developers to ensure quality and alignment with architecture
• Design and optimize customer journeys, segmentation strategies, and personalization frameworks to improve performance and ROI
• Partner with marketing strategy teams to translate campaign goals into technically sound implementations
• Balance speed-to-market with long-term maintainability
• Architect and maintain SFMC data models using Data Extensions and related tooling
• Design integrations with Salesforce CRM, Data Cloud, and external systems (APIs, SFTP, CDPs)
• Ensure solutions are built to handle large data volumes, frequent automation, and audience growth without degradation
• Monitor and address performance, stability, and data hygiene issues
• Experience with Salesforce Data Cloud or other CDPs
• Experience operating in environments with external development partners or agencies
• Familiarity with enterprise-scale marketing operations and governance
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Engagement Developer