Lead, SMC Marketing

Snap Inc. is a technology company that believes in the power of the camera to enhance communication and improve lives. They are seeking a Lead, SMC Marketing to develop and execute marketing content strategies that drive advertiser growth and support global revenue programs for small and medium customers.

Responsibilities:

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal- and external-facing sales enablement content