Manager, Sales Development

Everway is a leader in Neurotechnology software, dedicated to transforming understanding and communication. The Manager of Sales Development will oversee the SDR and Tier D account teams, driving pipeline quality and revenue through strategic leadership and operational excellence.

Responsibilities:

• Lead the combined Sales Development and Tier D account motions, ensuring clear ownership, focus, and accountability across both teams
• Define how inbound SDRs, outbound SDRs, and Tier D account reps work together to support pipeline creation and revenue conversion
• Ensure SDR execution is aligned to sales priorities, account tiers, deal size thresholds, and buying dynamics
• Establish the operating model for Tier D accounts, ensuring efficient progression from first engagement through close without unnecessary complexity
• Own the day-to-day execution of inbound and outbound SDR motions, ensuring focus on Tier A through C accounts and higher-value opportunities
• Partner with Sales leadership to align SDR activity to territory design, account strategy, and opportunity goals
• Ensure SDR effort prioritizes decision-maker engagement, multi-threading, and opportunity progression over activity volume
• Maintain clear performance expectations tied to pipeline generation, opportunity quality, and SLA adherence
• Oversee Tier D account reps responsible for managing Tier D opportunities end to end, from first outreach through close
• Ensure Tier D execution is efficient, repeatable, and aligned to defined deal size and qualification standards
• Partner with Revenue Operations and Sales to ensure Tier D routing, ownership, and handoffs are clean and unambiguous
• Monitor Tier D performance to ensure volume does not come at the expense of focus or operational drag on SDR teams
• Serve as the single owner of Gong strategy across the Sales Development organization
• Define and maintain best practices for Gong flows, including sequencing, buyer-role differentiation, and channel mix
• Lead the audit, consolidation, and ongoing optimization of Gong flows to eliminate redundancy and improve performance
• Establish clear standards for how SDRs engage with Gong, removing ambiguity and ad hoc usage
• Own reporting and performance analysis for Gong-driven outreach, using insights to inform coaching and iteration
• Establish and run weekly performance rhythms across SDRs and Tier D reps, tracking KPIs tied to discovery calls, opportunities, pipeline, conversion, and SLAs
• Ensure all inbound MQLs, high-intent forms, and sales line inquiries are followed up within defined SLAs
• Proactively identify and remove operational blockers related to routing, tooling, or process
• Partner closely with Marketing and Sales Operations to improve automation, reporting accuracy, and workflow efficiency
• Act as a hands-on coach for SDRs and Tier D account reps, with a strong emphasis on skill development and confidence building
• Coach SDRs on outbound prospecting best practices, including calling, multi-channel engagement, and decision-maker conversations
• Ensure both teams are trained on Everway’s product suite, core solutions, and market focus
• Lead onboarding and ramp for new hires, ensuring readiness across tools, process, and messaging
• Foster a culture of accountability, learning, and continuous improvement
• Partner closely with Growth Marketing to align SDR outreach with active campaigns and account-based efforts
• Collaborate with Sales, Revenue Operations, and Marketing leadership to ensure execution evolves alongside go-to-market strategy
• Represent Sales Development and Tier D execution in planning, forecasting, and alignment forums

Requirements:

• Bachelor's degree in Business, Marketing, Communications, or a related education field
• 5+ years of experience in sales development, inside sales, or revenue operations
• At least 2 years of experience managing SDRs, BDRs, or inside sales teams
• Experience owning or administering outbound engagement
• Demonstrated success driving pipeline quality and revenue outcomes, not just activity metrics
• Strong understanding of modern B2B buying dynamics and multi-stakeholder deals
• Proven ability to design and govern scalable SDR or inside sales processes
• Data-driven mindset with comfort using performance metrics to guide decisions and coaching
• Strong coaching and communication skills, particularly with early-career sales talent
• Ability to balance strategic planning with hands-on execution
• Structured, decisive leader who brings clarity to complex execution environments
• Comfortable setting standards, enforcing accountability, and driving change
• Collaborative partner who aligns Sales Development execution with Sales and Marketing priorities
• Motivated by building durable systems and developing people
• Operates with urgency, ownership, and a strong sense of responsibility for revenue outcomes