Everway is a leader in Neurotechnology software, dedicated to transforming understanding and communication. The Manager of Sales Development will oversee the SDR and Tier D account teams, driving pipeline quality and revenue through strategic leadership and operational excellence.
Responsibilities:
- Lead the combined Sales Development and Tier D account motions, ensuring clear ownership, focus, and accountability across both teams
- Define how inbound SDRs, outbound SDRs, and Tier D account reps work together to support pipeline creation and revenue conversion
- Ensure SDR execution is aligned to sales priorities, account tiers, deal size thresholds, and buying dynamics
- Establish the operating model for Tier D accounts, ensuring efficient progression from first engagement through close without unnecessary complexity
- Own the day-to-day execution of inbound and outbound SDR motions, ensuring focus on Tier A through C accounts and higher-value opportunities
- Partner with Sales leadership to align SDR activity to territory design, account strategy, and opportunity goals
- Ensure SDR effort prioritizes decision-maker engagement, multi-threading, and opportunity progression over activity volume
- Maintain clear performance expectations tied to pipeline generation, opportunity quality, and SLA adherence
- Oversee Tier D account reps responsible for managing Tier D opportunities end to end, from first outreach through close
- Ensure Tier D execution is efficient, repeatable, and aligned to defined deal size and qualification standards
- Partner with Revenue Operations and Sales to ensure Tier D routing, ownership, and handoffs are clean and unambiguous
- Monitor Tier D performance to ensure volume does not come at the expense of focus or operational drag on SDR teams
- Serve as the single owner of Gong strategy across the Sales Development organization
- Define and maintain best practices for Gong flows, including sequencing, buyer-role differentiation, and channel mix
- Lead the audit, consolidation, and ongoing optimization of Gong flows to eliminate redundancy and improve performance
- Establish clear standards for how SDRs engage with Gong, removing ambiguity and ad hoc usage
- Own reporting and performance analysis for Gong-driven outreach, using insights to inform coaching and iteration
- Establish and run weekly performance rhythms across SDRs and Tier D reps, tracking KPIs tied to discovery calls, opportunities, pipeline, conversion, and SLAs
- Ensure all inbound MQLs, high-intent forms, and sales line inquiries are followed up within defined SLAs
- Proactively identify and remove operational blockers related to routing, tooling, or process
- Partner closely with Marketing and Sales Operations to improve automation, reporting accuracy, and workflow efficiency
- Act as a hands-on coach for SDRs and Tier D account reps, with a strong emphasis on skill development and confidence building
- Coach SDRs on outbound prospecting best practices, including calling, multi-channel engagement, and decision-maker conversations
- Ensure both teams are trained on Everway’s product suite, core solutions, and market focus
- Lead onboarding and ramp for new hires, ensuring readiness across tools, process, and messaging
- Foster a culture of accountability, learning, and continuous improvement
- Partner closely with Growth Marketing to align SDR outreach with active campaigns and account-based efforts
- Collaborate with Sales, Revenue Operations, and Marketing leadership to ensure execution evolves alongside go-to-market strategy
- Represent Sales Development and Tier D execution in planning, forecasting, and alignment forums
Requirements:
- Bachelor's degree in Business, Marketing, Communications, or a related education field
- 5+ years of experience in sales development, inside sales, or revenue operations
- At least 2 years of experience managing SDRs, BDRs, or inside sales teams
- Experience owning or administering outbound engagement
- Demonstrated success driving pipeline quality and revenue outcomes, not just activity metrics
- Strong understanding of modern B2B buying dynamics and multi-stakeholder deals
- Proven ability to design and govern scalable SDR or inside sales processes
- Data-driven mindset with comfort using performance metrics to guide decisions and coaching
- Strong coaching and communication skills, particularly with early-career sales talent
- Ability to balance strategic planning with hands-on execution
- Structured, decisive leader who brings clarity to complex execution environments
- Comfortable setting standards, enforcing accountability, and driving change
- Collaborative partner who aligns Sales Development execution with Sales and Marketing priorities
- Motivated by building durable systems and developing people
- Operates with urgency, ownership, and a strong sense of responsibility for revenue outcomes