About this role

Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
Design and guide direct-response marketing strategies that drive measurable client acquisition.
Coach law firm owners on marketing strategy, execution, and performance improvement.
Use CRM systems, dashboards, and analytics to track marketing performance.
Present marketing data in clear, actionable ways that drive better business decisions.
Build strong relationships with HTM clients and internal team members.
Lead quarterly strategic reviews focused on measurable results.

10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
Proven experience helping businesses scale from $10M to $30M in revenue
Significant experience designing and leading direct-response marketing campaigns
Demonstrated track record of driving measurable ROI
Experience working with small to mid-sized service businesses
Strong understanding of funnels, lead generation, conversion optimization, and list-building
Experience evaluating marketing vendors and campaign performance.

Chief Marketing Officer – Growth & Acquisition Architect

Key skills