Channel Marketing Manager

Airlock Digital is a global leader in application control and allowlisting, seeking to empower organizations against malware and ransomware. The Channel Marketing Manager will build and scale the global Partner Marketing function, developing strategies and frameworks to drive pipeline and revenue through partnerships.

Responsibilities:

• Design and build Airlock Digital’s global Partner Marketing framework from scratch, aligned to overall marketing and channel growth objectives
• Define partner segmentation, engagement models, and go-to-market motions across different partner types (resellers, MSPs, technology alliances, etc.)
• Establish best practices, playbooks, and scalable processes for partner marketing execution
• Develop and manage channel enablement materials, campaigns, and programs that help partners effectively market, position, and sell Airlock Digital
• Create partner-ready assets including messaging, campaign kits, content, co-brandable materials, and sales enablement tools
• Support partner onboarding and ongoing enablement in collaboration with Channel Alliance Managers
• Run Partner SPIFs as needed to support growth channels and Partner optimization
• Plan, execute, and optimize global and regional partner marketing campaigns to drive pipeline and revenue through the channel
• Manage Marketing Development Funds (MDF), including strategy, guidelines, approvals, tracking, and ROI measurement
• Partner with channel teams to support joint webinars, events, digital campaigns, and field marketing activities
• Build and foster strong relationships with top partner marketing teams, acting as the primary marketing point of contact
• Collaborate closely with partners to co-create joint marketing plans that align to shared revenue goals
• Serve as a trusted advisor to partners on cybersecurity messaging, demand generation, and go-to-market strategy
• Work closely with Product Marketing, Demand Gen, Sales, and Channel teams to ensure alignment and execution excellence
• Track, measure, and report on partner marketing performance, pipeline contribution, and program ROI
• Continuously optimize partner marketing efforts based on data, partner feedback, and business priorities

Requirements:

• 5–8+ years of B2B marketing experience, with significant focus on channel or partner marketing
• Experience in enterprise SaaS; cybersecurity experience strongly preferred
• Proven ability to build and scale partner marketing programs from the ground up
• Strong understanding of channel ecosystems and partner-led go-to-market models
• Experience managing MDF and measuring partner marketing ROI
• Excellent stakeholder management skills, with the ability to influence and collaborate across teams and partners globally
• Experience working with global partners across multiple regions
• Background supporting VARs, MSSPs, or strategic technology alliances
• Strong analytical mindset with comfort using data to drive decisions