Business Strategy Analyst

bswift is a leading benefits administration company that specializes in providing tailored solutions for our clients. We are looking for a strategic and analytical individual to join our team as a Business Strategy Analyst, focusing on analyzing performance and translating complex data into clear insights for business leaders.

Responsibilities:

• Analyze sales, marketing, and go-to-market performance to identify trends and opportunities
• Evaluate marketing funnel effectiveness, campaign outcomes, and win/loss results
• Independently source, analyze, and synthesize data from Salesforce, Excel, SQL-based sources, and external market data
• Translate data into clear insights, stories, and recommendations for business leaders
• Support strategic initiatives such as campaign measurement, market research, and growth analysis
• Partner closely with sales, marketing, and sales operations teams to support decision-making
• Deliver ad-hoc analysis to leadership as new business questions arise

Requirements:

• Bachelor's degree in Business, Analytics, Marketing, Economics, or a related field, or equivalent work experience
• Strong analytical, critical thinking, and problem-solving skills
• Advanced Excel skills for analysis and modeling
• Experience independently pulling and analyzing data from multiple sources
• Ability to clearly communicate insights to both technical and non-technical stakeholders
• Background in marketing analytics, sales analytics, or business analysis
• Experience supporting sales or go-to-market teams
• Familiarity with Salesforce or similar CRM platforms
• Exposure to BI or visualization tools such as Power BI or Tableau
• Experience in benefits administration, HR technology, or SaaS environments