Sr. Account Based Marketing Manager

TEKsystems is a leading provider of business and technology services, and they are seeking a Senior Account Based Marketing Manager. The role involves selecting target accounts, coordinating with sales and marketing teams, managing customer outreach, and overseeing event logistics to generate qualified pipeline and enhance customer engagement.

Responsibilities:

• Select target accounts using firmographic data, spend potential analysis, and customer proximity to strategic verticals to maximize pipeline impact
• Coordinate with sales and field marketing teams to align on account prioritization, engagement sequencing, and campaign readiness
• Partner with growth and central marketing to create, oversee, and optimize scaled campaign logistics including personalized content assets, targeted email sequences, and vertical-specific collateral
• Manage customer outreach, registration, and all planning details for ABM-driven in-person events and experiences through Cvent, ensuring a seamless attendee journey
• Host internal "Know Before You Go" prep calls to align sales teams on account context, messaging, and engagement goals for in-person events
• Provide active campaign management to ensure execution excellence and real-time optimization across all account touchpoints
• Conduct post-campaign internal debriefs and captain retrospective documents with growth marketing, field marketing and sales AEs to capture account-level feedback and inform future planning
• Contribute to reporting mechanisms like post-campaign audit documents and MBRs to share results and learnings
• Select tour locations using geographic mapping and customer proximity analysis to maximize impact
• Coordinate with FC directors and sales teams to secure dates, tour leaders, and operational readiness
• Manage customer invitations and registration through Cvent, ensuring a smooth attendee experience
• Host internal “Know Before You Go” prep calls to align sales teams and ensure message consistency
• Oversee onsite logistics including catering, signage, and customer experience elements
• Provide onsite presence to ensure execution excellence and real-time issue resolution
• Conduct post-tour internal debriefs and captain retrospective documents to capture feedback and inform future planning

Requirements:

• Select target accounts using firmographic data, spend potential analysis, and customer proximity to strategic verticals to maximize pipeline impact
• Coordinate with sales and field marketing teams to align on account prioritization, engagement sequencing, and campaign readiness
• Partner with growth and central marketing to create, oversee, and optimize scaled campaign logistics including personalized content assets, targeted email sequences, and vertical-specific collateral
• Manage customer outreach, registration, and all planning details for ABM-driven in-person events and experiences through Cvent, ensuring a seamless attendee journey
• Host internal 'Know Before You Go' prep calls to align sales teams on account context, messaging, and engagement goals for in-person events
• Provide active campaign management to ensure execution excellence and real-time optimization across all account touchpoints
• Conduct post-campaign internal debriefs and captain retrospective documents with growth marketing, field marketing and sales AEs to capture account-level feedback and inform future planning
• Contribute to reporting mechanisms like post-campaign audit documents and MBRs to share results and learnings
• Select tour locations using geographic mapping and customer proximity analysis to maximize impact
• Coordinate with FC directors and sales teams to secure dates, tour leaders, and operational readiness
• Manage customer invitations and registration through Cvent, ensuring a smooth attendee experience
• Host internal 'Know Before You Go' prep calls to align sales teams and ensure message consistency
• Oversee onsite logistics including catering, signage, and customer experience elements
• Provide onsite presence to ensure execution excellence and real-time issue resolution
• Conduct post-tour internal debriefs and captain retrospective documents to capture feedback and inform future planning
• Generated qualified pipeline through targeted fulfillment center tours, converting interest into actionable sales opportunities
• Accelerated customer decision-making by delivering high-touch, experiential engagements that built trust and showcased the org's operational excellence
• Strengthened strategic positioning across key verticals, increasing brand preference and deepening supplier partnerships
• Enabled data-driven planning through post-event data/ insights and 2026 forecasting improving future campaign effectiveness and resource allocation