Product Marketing Manager

Crunchbase is a predictive solution that provides intelligence on private companies, powered by unique data and AI. The Product Marketing Manager will be responsible for understanding customers and market dynamics, executing marketing activities, and developing go-to-market strategies to enhance customer experience and grow market share.

Responsibilities:

• Market and Customer Insights: Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners
• Product Marketing Execution: Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go-to-market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc
• Go-to-Market Strategies: Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go-to-market strategies that drive ICP awareness, acquisition, and retention
• Buyer’s Journey Analysis: Understand the buyer's process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages
• Value and Messaging Expertise: Be the in-house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross-functional work that drives our shared business goals forward
• AI-Enabled Marketing: Leverage AI-driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go-to-market strategies

Requirements:

• 4+ years of experience in product marketing or a related field, preferably in a tech or data-driven environment
• Strong analytical skills with the ability to translate insights into action
• Expertise in messaging and positioning to drive real behavior in Enterprise B2B buyers
• Experience in executing marketing campaigns and go-to-market strategies for data products
• Familiarity with AI-powered marketing and analytics tools, with the ability to translate data-driven insights into actionable strategies
• Ability to identify when and how to use AI responsibly for analytics, research, and execution while maintaining data privacy and accuracy
• Curiosity and comfort experimenting with new technologies and methods to drive innovation in product marketing
• Bachelor's degree in Marketing, Business, or a related field, preferred
• Experience working with AI-driven marketing platforms, data tools, or customer intelligence systems is a plus