Sr. Marketing Specialist - GCG Custom Engineered Solutions

GCG is a company specializing in custom engineered solutions and is seeking a Sr Marketing Specialist to own the marketing strategy execution for their growing business unit across the United States and Canada. The role involves translating business objectives into integrated marketing plans, leading go-to-market initiatives, and ensuring campaigns drive measurable business impact while ensuring compliance with Canadian marketing regulations.

Responsibilities:

• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs
• Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
• Manage priorities, timelines, and deliverables to ensure consistent progress against business goals
• Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
• Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
• Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations
• Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
• Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization
• Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand
• Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy
• Partner with sales to ensure enablement materials effectively support the sales process
• Maintain consistency in messaging and positioning while tailoring content to specific markets and regions
• Own performance tracking and reporting for assigned campaigns and programs
• Analyze results and apply insights to improve campaign effectiveness and efficiency
• Maintain organized documentation of campaigns, assets, and performance metrics

Requirements:

• Bachelor's degree in Marketing or related field (or equivalent experience)
• 8+ years of B2B marketing experience, preferably in industrial, infrastructure, energy, manufacturing, or related sectors
• Direct, hands-on experience executing marketing programs in Canada with strong understanding of Canadian marketing and communications regulations (including CASL)
• Proven experience managing integrated marketing campaigns and supporting go-to-market initiatives
• Strong project and program management skills with the ability to independently manage multiple initiatives
• Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, or similar)
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and comfortable operating autonomously in a fast-paced environment
• Collaborative mindset with the ability to influence cross-functional stakeholders