Senior Research Manager, Market Strategy & Understanding

What makes this role important at Ipsos? 

As a Senior Market Research Manager (Internally known as Senior Account Manager), you will manage research projects for leading companies. You will work collaboratively amongst the team to assist in uncovering and communicating key insights, context and actionable strategies on all the research projects you work on.

What you can expect to be doing: 

• Works with project team to understand research approach necessary to meet the client need and works with appropriate internal resources (i.e., IIS, DP, Coding, GMU) to implement the study.  
• If applicable, becomes knowledgeable about the client(s) they are assigned to and acts as a direct day-to-day client contact on their studies (i.e., trackers).  
• Proactively looking for ways to add and create value. 
• Acts as an effective partner to project lead and operations, forging strong interpersonal relationships through collaborative efforts focused on executional excellence on some of the most complex projects. 
• Partners with the client and account team in questionnaire and sampling design, questionnaire development, and creation of project timelines 
• Owns end-to-end execution and problem-solving for multiple projects at all phases of the life cycle 
• Consults with internal team members in finding operational solutions or cost-saving opportunities to address specific client objectives on-time & in-full 
• Communicates budget overages to account team and offers suggestions for keeping within budget 
• Helps provide training, mentorship, and delegation to junior level Analysts and/or Interns 
•  Sample understanding and design 
• Questionnaire and schematic design 
• Tab & banner plan design and checking 
• Analytic plan review and feedback 
• Report shell set-up 
• Report spec'ing and proofing 
• Project budget monitoring (alerting CS partner of any potential increase in costs) 
• Forecast updates based on project needs and outcomes. 
• Diplomatically responds to difficult or unusual operational issues and can professionally influence the appropriate internal resources to necessary outcome and/or knows when to elevate issues for resolution.  
• Manages own project workload and priorities and works towards problem resolution prior to bringing in senior staff.  
• May be responsible for requesting internal and/or contractor support. 
•  Participates in training, mentorship, and delegation to develop junior level Analysts and Interns.  
• This may include shadowing on projects/providing oversight on all aspects of end-to-end project execution, reviewing materials, providing feedback and guidance, etc. 
• Continues to enhance their analytic capabilities by participating in analytic training, both structured and through less formal partnering with the senior members of the project team.  
• On occasion, may assist with analytic planning. 

  

This might be the job for you if you have: 

• 5+ years of marketing research experience with a focus on project management  Strong Word, Excel, PowerPoint skills 
• Bachelor's degree or equivalent experience
• Outstanding attention to detail, accuracy, and thoroughness in completing all tasks 
• Ability to manage multiple projects and tasks 
• Ability to positively interact with internal support teams 
• Clear, concise written communication skills 
• Ability to easily understand and adapt to in-house operational forms, process, and software 
• Proven expertise with standard research inputs (ex: questionnaire design, coding specs & tab plans, sample plan & quotas) 
• Proven expertise with standard research deliverable outputs (ex: data tables, toplines, report decks, crosstabulation tools) 
• Process management and improvement 
• Proven ability to pinpoint issues (ex: quality control, timeline slippage, scope) and manage workload with conflicting priorities 

 

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! 

In accordance with NY/CO/CA/WA law, the estimated salary range for this role is $85,000 - $93,000. Your final salary will be determined and based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

 

What’s in it for you: 

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture. 

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: 
Why Work at Ipsos | US

 

Commitment to Diversity 

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do. 

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual. 

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability. 

 

#LI-FM1 #LI-Hybrid 

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!