Undergraduate Admissions Counselor

Thank you for your interest in working at William Paterson University.

William Paterson University is a purpose-driven, proudly diverse community—designated as both a public Hispanic-Serving Institution and Minority-Serving Institution—committed to creating transformative academic, professional, and personal experiences as a powerhouse of progress. We foster a workplace that values growth, flexibility, and community, and we are recognized as a 2024 and 2025 Forbes’ Best Employers by State, 2025 Great College to Work For, and honored with the NJBIZ Empowering Women Award. 

Our 1,000 dedicated staff members enjoy competitive benefits, a four-day summer workweek, tuition support, and strong opportunities for internal promotion. Situated on a scenic suburban campus just 20 miles from New York City, WP offers a diverse, inclusive environment where your contributions fuel student success, economic and social mobility, and community engagement. Together, we empower our students through intentional, holistic support within flexible, innovative, and inclusive settings—preparing graduates to thrive professionally and personally, and to lead with a commitment to progress in New Jersey and beyond. 

William Paterson University invites applications for the full-time 12-month position of Undergraduate Admissions Counselor. 

Reporting to the Associate Director of First Year Admissions, the Admissions Counselor performs recruitment and admission and enrollment functions.  The Admissions Counselor serves as an integral part of the admissions team and, as such, participates in recruitment and conversion functions and events.  As a result, the position requires extensive travel and presence on and off campus to assigned geographic territories in order to identify and maintain relationships with prospective, admitted, and enrolled students and their families.  As such, this position is not performed via remote operation. 

The Admissions Counselor will generate student applications and assist students, as a trusted advisor, in the enrollment process being mindful that the University endeavors to retain students and maintain a student body that is diversely talented and academically prepared.

Department Overview

The Department of Admissions is dedicated to creating a seamless, fully supported pathway to enrollment at William Paterson University.  The University supports a diverse student body and is invested in the success of each and every student.  That investment begins with the Department of Admissions where dedicated Admissions Counselors reach out to prospective students and lend support through and into the classroom. 

For more information, please visit https://www.wpunj.edu/admissions/

Duties and responsibilities include, but are not limited to:

• Counseling prospective students and their families on the admissions/enrollment processes and promoting the benefits of attending the University.
• Achieving a clear set of established enrollment goals through effectively managing assigned geographic territories.
• Generating inquiry actions/applications, rendering admission decisions, and facilitating enrollment next steps.
• Actively participating in admissions events on and off campus, which could include evenings and weekends on a 12-month calendar, including frequent Saturday hours; extensive travel for approximately 12 weeks in the fall and 8 weeks in the spring.
• Cultivating relationships with area high schools, community colleges, community organizations, school counselors, independent.
• Leading information sessions and presentations to prospective students and parents during school visits, college fairs, regional fairs, panels and onsite visits; counselors, students, and parents. topics include academic, social and financial offerings, as well as admissions and scholarship process and standards.  
• Coordinating on-campus events and overnight programs for prospective and admitted students.
• Communicating regularly with prospective, admitted and enrolled students and their families in print, phone, email, text, and social media.
• Assisting the University admissions team with walk-ins, phone campaigns, telephone calls and web-based inquiries.
• Performing other duties as assigned that are appropriate for the position.

Qualifications – the ideal candidate must have the following:

• Bachelor’s degree in communication, education, management, or related field.
• One (1) year experience at a college or university.
• Experience working with diverse and underrepresented populations.
• Knowledge of CRM software.
• Technical competency in a variety of computer applications, including but not limited to, Zoom, Microsoft Teams, spreadsheets, word processing, databases, statistical software, MS-windows, and other PC-based tools.
• Valid driver’s license.
• Available for day, evening, and weekend work, including a minimum of one Saturday per month.
• Commitment to adhering to NACAC's Statement of Principles of Good Practice (SPGP).

Additional, preferred qualifications:

• Fluency in languages other than English.

Personal attributes and traits:

• Demonstrated ability to pay attention to the specific elements, facets, and details of a situation or work assignment.
• Capable of envisioning comprehensive, long-range plans or goals and identifying, evaluating, and allocating necessary resources with a specific goal in mind.
• Able to speak, collaborate, and write effectively with and to a diverse audience with competing needs and wants.
• Capable of analyzing the variety of aspects of a situation in order to gain a thorough insight and make decisions based on fact and intended outcome.
• Demonstrated commitment to excellence and customer satisfaction.

Starting Salary - AFT Range 18 - $55,142.18 - $63,410.34

This position may be eligible for a comprehensive benefits package, which includes health and dental insurance and retirement plans. To learn more, please visit: BENEFITS FOR PROFESSIONAL STAFF (AFT)

Invitation to apply
Interested candidates will be prompted to complete an application and submit a cover letter and resume/CV.

Submission of all documents listed is required for consideration and all documents should be uploaded where prompted to upload your resume/cv.

General questions related to this application process, please contact humanresources@wpunj.edu.

Please include with your inquiry the Job Requisition number beginning with R as well as the job title and department.

Salary Range:

Please see posting.

Total Rewards and Benefits:

Click here to view the total rewards of working at WP

William Paterson University is committed to protecting your privacy and will not sell your personal information.

EEO Statement

William Paterson University is dedicated to providing equal opportunities and equal access to all individuals regardless of race or ethnicity, sex/gender (including pregnancy), gender identity or expression, sexual orientation, age, disability, genetic information, marital status, civil union status, familial status, religion, national origin or citizenship, military service status, or any other category protected by law. William Paterson University does not discriminate on the basis of any category stated above or as prohibited by applicable law. Individuals from historically underrepresented backgrounds are encouraged to apply.

For more information, visit University Facts