Senior Manager, Social Media – SI Swimsuit

Description

Sports Illustrated Swimsuit is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression, and connects with diverse audiences through digital content and signature experiences that nurture the body, soul and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational platform for individuals to connect, explore and engage with 24/7 content that speaks to wellness, travel, food, style and beauty.

Overview

The Senior Manager for Sports Illustrated Swimsuit will drive SI Swimsuit’s social media strategy with a focus on revenue-generating initiatives, branded content, and sponsor activations. This role is responsible for creating high-impact content that grows audiences, maximizes engagement, and delivers measurable ROI for partners. Working closely with Marketing, Editorial, Talent, and Partnerships teams, the Social Media Senior Manager ensures that social campaigns and on-site activations align with business objectives, strengthen sponsor relationships, and uncover new opportunities for monetization.

What You'll Do

• Develop and execute social media strategies and campaigns that drive audience growth, engagement, and monetization opportunities.
• Lead creation and execution of sponsor-related content, ensuring all activations deliver measurable value and align with partner agreements.
• Identify and support new sponsor opportunities, upsells, and integrated social campaigns to increase revenue and deepen partner relationships.
• Manage a team of internal and external creators and overseeing social content production, including photos, videos, reels, stories, and copy, ensuring all content supports brand campaigns and sponsor objectives.
• Attend events, activations, and talent initiatives to capture content, execute branded integrations, and maximize sponsor visibility and ROI.

Requirements

What You Have

• At least 5 years of experience in social media, digital marketing, or brand management, ideally within the lifestyle, fashion, or media sectors.
• Proven experience with business development or revenue-driving initiatives, specifically managing branded content, sponsor activations, and revenue-generating social campaigns.
• Experience managing social media for live events, activations, or high-profile experiences.
• A track record of driving audience growth and engagement with measurable ROI across multiple social platforms.
• Experience collaborating with talent, influencers, or high-profile partners on integrated social campaigns.

What You Bring

• Deep understanding of social media strategy, content creation, and platform-specific best practices.
• Proficiency in translating brand goals and sponsor agreements into measurable campaigns, with familiarity in influencer platforms, digital asset management, and content production workflows.
• Excellent project management skills, including the ability to organize multiple campaigns and timelines simultaneously.
• Strong relationship-building skills for internal and external stakeholders, supported by proficiency in analytics tools to track and report performance.

Where You'll Be

• Remote
• Frequent travel is required to support on-site events, activations, content and talent coverage.

The expected salary range for this position is between $105,000 and $120,000. Actual pay will be determined based on skills, experience, and location. The benefits available for this position include flexible vacation policy, 15 paid holidays, paid parental leave, health insurance, 401(k) with company match.

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