Lead Digital Marketing Specialist

This is a remote position.

We are seeking a Senior Digital Marketing Specialist to lead strategic marketing initiatives and SEO growth programs across Embrace’s portfolio of Industrial SaaS companies. This role combines strategic planning with hands-on execution, ensuring that marketing investments drive measurable results in demand generation, brand visibility, and customer acquisition.

The ideal candidate will be a strategic thinker with execution muscle — someone who can design group-wide playbooks, while also optimizing SEO and digital channels to deliver performance improvements. A strong collaborator who can effectively translate business goals into a comprehensive marketing plan.

Key Responsibilities:

Strategic Planning & Marketing Initiatives

• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals.

• Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards.

• Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels).

• Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities.

• Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories.

• Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion).

• Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution.

• Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies

SEO & Digital Marketing Execution

• Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements.

• Manage and optimize campaigns across  LinkedIn, Google Ads, and other relevant platforms

• Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking).

• Oversee website content, landing pages, and analytics to improve conversion rates.

• Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic

• Build SEO playbooks to scale best practices across multiple companies.

• Collaborate with product/engineering teams to ensure websites are optimized for search performance.

• Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership.

Social Media Management

• Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums.

• Monitor engagement, track ROI, and recommend optimizations for each channel.

Performance Analysis & Reporting:

• Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance.

• Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)

• Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations

• Use data to continuously optimize the marketing strategy and prove the value of marketing activities.

Collaboration & Enablement

• Work closely with sales operations, creative, and content teams to ensure consistent execution

• Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives.

• Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

Requirements

• 4+ years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech ).

• Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms..

• Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC.

• Track record of driving measurable growth in leads, traffic, and brand visibility.

• Excellent content development, copywriting, and storytelling skills.

• Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms.

• Ability to manage multiple portfolios/projects simultaneously.

• Excellent communication and stakeholder management skills.

• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Competitive salary commensurate with experience.

• Opportunities for career advancement and professional development.

• ​​Experience collaborating with a diverse, global team within a remote work setting.