Performance Marketing Specialist

Solo.io is a VC-backed company focused on connecting, securing, and observing modern applications. They are seeking a Performance Marketing Specialist to drive measurable acquisition through paid media, SEO/AEO, and digital web strategies, collaborating closely with various teams to enhance Solo.io's digital presence.

Responsibilities:

• Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms
• Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance
• Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives
• Improve landing page and conversion performance through iterative testing and data-driven optimization
• Own on-page and technical SEO improvements across Solo.io content
• Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics
• Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed)
• Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths
• Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms
• Implement light HTML/CSS modifications for styling or functional tweaks
• Ensure responsive design, page speed, accessibility compliance, and tracking accuracy
• Partner with Engineering for deeper Webflow or front-end issues
• Prepare content, structural updates, and metadata changes for OSS microsites
• Ensure consistency across Solo.io and OSS ecosystem assets
• Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components
• Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities
• Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs
• Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages
• Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities
• Recommend and support A/B tests across ads, landing pages, and digital experiences

Requirements:

• 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred)
• Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads
• Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure
• Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred)
• Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools
• Ability to travel on occasion within the US and internationally to participate in team meetings and company events
• Applicants must be authorized to work in the United States now and in the future as Solo is unable to provide visa sponsorship
• Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most