Sr. Integrated Marketing Manager, Enterprise

Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead the global marketing and campaign strategy for their Enterprise segment. This role involves developing marketing plans and collaborating with various teams to drive enterprise pipeline and revenue impact.

Responsibilities:

• Own the Tier 1 Enterprise campaign, setting strategy, messaging, and execution across all channels with end-to-end accountability for execution, optimization, and pipeline impact
• Lead global integrated marketing efforts for the Enterprise segment, serving as the subject-matter expert on enterprise buyer behavior, personas, verticals, and engagement strategy
• Develop bottoms-up enterprise marketing plans aligned to revenue goals, regional priorities, and account segmentation
• Drive full-funnel enterprise programs by aligning and collaborating with Field Marketing, Channel Marketing, Events, Digital, SDR, and Sales teams
• Craft compelling, persona-based messaging that resonates with CISO and executive buyers, decision-makers within complex enterprise buying committees
• Lead regular funnel and pipeline reviews to uncover insights, identify gaps, and optimize performance across the enterprise motion
• Ensure a unified, high-impact enterprise experience across all touchpoints and channels
• Track, analyze, and report on campaign performance, ROI, and influence on enterprise pipeline and revenue

Requirements:

• 7+ years of B2B marketing experience, ideally in SaaS or cybersecurity
• Proven success running integrated, global campaigns for Enterprise segments
• Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes
• Deep understanding of complex, multi-stakeholder enterprise buying cycles
• Strategic thinker with a data-driven mindset and strong full-funnel expertise
• Exceptional communication, collaboration, and project management skills