Fujitsu is a global leader in digital transformation dedicated to reshaping businesses and society. The Senior Manager, Wayfinders Marketing will be responsible for shaping the market narrative for Wayfinders, creating executive-level content, and executing targeted campaigns to elevate the brand's presence across the Americas.
Responsibilities:
- Build and evolve the Wayfinders Americas market narrative across priority industries (BFSI, Manufacturing, Supply Chain, Retail, and others)
- Create executive-level content including POVs, whitepapers, pitch decks, case studies, and industry messaging
- Support analyst relations efforts (Gartner, Forrester, IDC), including briefings and submissions
- Develop field-facing GTM assets and enablement materials in partnership with consulting and sales teams
- Execute targeted campaigns and thought leadership that elevate Wayfinders’ market presence
- Support executive speaking engagements and industry events
Requirements:
- Extensive experience (typically 10+ years) in B2B marketing within consulting, technology services, or enterprise software
- Strong ability to translate complex transformation topics (AI, cloud, data, modernization) into clear, compelling stories
- Experience supporting analyst relations and go-to-market execution
- Exceptional writing and storytelling skills for executive audiences
- Comfort working hands-on in fast-paced, evolving, and matrixed environments