Program Manager, Enablement Content

GitLab is the intelligent orchestration platform for DevSecOps, and they are seeking a Program Manager for Field Enablement Content. In this role, you will design and deliver scalable enablement programs for customer-facing teams, focusing on GitLab's DevOps, Security, and AI-powered platform story, while collaborating with various departments to ensure effective communication and training materials.

Responsibilities:

• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's DevOps, Security, and AI-powered platform story, aligned to the needs of customer-facing teams
• Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates
• Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly
• Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences
• Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas
• Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations
• Publish and organize content in platforms such as Highspot and Cornerstone so materials are discoverable, structured, and aligned to role-based learning paths and business priorities
• Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time

Requirements:

• Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams
• Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations
• Familiarity with DevOps, Security, or DevSecOps concepts, with the ability to turn technical topics into clear, value-based messaging for field teams
• Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches
• Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity
• Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content
• Comfort using enablement and learning platforms such as Highspot, Cornerstone, or similar systems, along with common collaboration and content creation tools
• A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment